Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway
(2012) BUSN29 20121Department of Business Administration
- Abstract
- The aim of this study is to investigate if brands country-of-origin image has an impact on Swedish and Norwegian consumers’ within the dimensions of brand equity, in the domestic FMCG sector of chocolate, in order to provide new insight in the are of corporate branding.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2862489
- author
- Zetterman, Caroline LU and Rogstad, Martine LU
- supervisor
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand Equity, Corporate Brand, Product Brand, Country-of-origin and FMCG-market
- language
- English
- id
- 2862489
- date added to LUP
- 2012-09-05 16:52:26
- date last changed
- 2012-09-05 16:52:26
@misc{2862489, abstract = {{The aim of this study is to investigate if brands country-of-origin image has an impact on Swedish and Norwegian consumers’ within the dimensions of brand equity, in the domestic FMCG sector of chocolate, in order to provide new insight in the are of corporate branding.}}, author = {{Zetterman, Caroline and Rogstad, Martine}}, language = {{eng}}, note = {{Student Paper}}, title = {{Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway}}, year = {{2012}}, }