God-like or just like you?
(2013) BUSN49 20131Department of Business Administration
- Abstract
- Purpose:
Management autobiographies are an important discourse in
today’s management literature and we believe that they have
become a great influence on management practitioners. In this
study we aim to analyse how CEOs portray themselves in their
autobiographies.
Methodology:
Our data consists of four selected autobiographies from the
criteria that they should be bestsellers, written by a CEO and
have been recently published. We have used a hermeneutical
approach and techniques to find potential themes.
Theoretical perspective:
Studies on management fashions, management gurus and
management autobiographies.
Empirical data:
The empirical data consist of written texts represented by four
popular management... (More) - Purpose:
Management autobiographies are an important discourse in
today’s management literature and we believe that they have
become a great influence on management practitioners. In this
study we aim to analyse how CEOs portray themselves in their
autobiographies.
Methodology:
Our data consists of four selected autobiographies from the
criteria that they should be bestsellers, written by a CEO and
have been recently published. We have used a hermeneutical
approach and techniques to find potential themes.
Theoretical perspective:
Studies on management fashions, management gurus and
management autobiographies.
Empirical data:
The empirical data consist of written texts represented by four
popular management autobiographies.
Conclusions:
The authors portray themselves in a continuous interplay
between the familiar and the exceptional, where they are god-like. The authors do this by telling different stories from their
lives, which also illustrate their ideas about life and business (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3798796
- author
- Vonk, Jelle LU and Fox, Carolyn
- supervisor
- organization
- alternative title
- A qualitative study on how CEOs portray themselves in their autobiographies
- course
- BUSN49 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Management autobiographies, CEO, management books, guru literature, management fashions
- language
- English
- id
- 3798796
- date added to LUP
- 2013-06-17 12:43:41
- date last changed
- 2013-06-17 12:43:41
@misc{3798796, abstract = {{Purpose: Management autobiographies are an important discourse in today’s management literature and we believe that they have become a great influence on management practitioners. In this study we aim to analyse how CEOs portray themselves in their autobiographies. Methodology: Our data consists of four selected autobiographies from the criteria that they should be bestsellers, written by a CEO and have been recently published. We have used a hermeneutical approach and techniques to find potential themes. Theoretical perspective: Studies on management fashions, management gurus and management autobiographies. Empirical data: The empirical data consist of written texts represented by four popular management autobiographies. Conclusions: The authors portray themselves in a continuous interplay between the familiar and the exceptional, where they are god-like. The authors do this by telling different stories from their lives, which also illustrate their ideas about life and business}}, author = {{Vonk, Jelle and Fox, Carolyn}}, language = {{eng}}, note = {{Student Paper}}, title = {{God-like or just like you?}}, year = {{2013}}, }