The Sound of Authenticity – A study of authenticity in the consumption of music
(2013) FEKN90 20131Department of Business Administration
- Abstract
- Purpose
The purpose of this thesis is to explore relevant authenticity-inducing attributes within the consumer good of music, and to identify a channel within which some of these attributes can be mediated efficiently.
Theoretical Perspectives
The study relies on previous insight from the field of Consumer Culture Theory, authenticity, authenticity-inducing attributes and the construction of self-identity. We broaden the theorization concerning authenticity-inducing attributes by conducting our research within the music industry.
Methodology
In accordance with Consumer Culture Theory related research; we undertake an interpretive approach in studying a socially constructed reality.
Empirical Foundation
The... (More) - Purpose
The purpose of this thesis is to explore relevant authenticity-inducing attributes within the consumer good of music, and to identify a channel within which some of these attributes can be mediated efficiently.
Theoretical Perspectives
The study relies on previous insight from the field of Consumer Culture Theory, authenticity, authenticity-inducing attributes and the construction of self-identity. We broaden the theorization concerning authenticity-inducing attributes by conducting our research within the music industry.
Methodology
In accordance with Consumer Culture Theory related research; we undertake an interpretive approach in studying a socially constructed reality.
Empirical Foundation
The empirical study consists of eight semi-structured in-depth interviews, four of which were conducted with producers and four of which were conducted with consumers.
Conclusions
We conclude that there are five authenticity-inducing attributes within the consumer good of music; Creative Purity, Expectations, Understanding the Creative Process, Honesty, and Emotions. We argue that Understanding the Creative Process and Honesty are of greater importance for the perception of authenticity in music, and the possible enhancement of Creative Purity, Expectations, Honesty, and Emotions when mediated through live performances. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4053574
- author
- Tolstoy, Leo LU and Leonardsson, Nils
- supervisor
- organization
- course
- FEKN90 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Authenticity, Music, Consumer Culture Theory, Self-Identity, Marketing
- language
- English
- id
- 4053574
- date added to LUP
- 2013-09-30 08:40:09
- date last changed
- 2013-09-30 08:40:09
@misc{4053574,
abstract = {{Purpose
The purpose of this thesis is to explore relevant authenticity-inducing attributes within the consumer good of music, and to identify a channel within which some of these attributes can be mediated efficiently.
Theoretical Perspectives
The study relies on previous insight from the field of Consumer Culture Theory, authenticity, authenticity-inducing attributes and the construction of self-identity. We broaden the theorization concerning authenticity-inducing attributes by conducting our research within the music industry.
Methodology
In accordance with Consumer Culture Theory related research; we undertake an interpretive approach in studying a socially constructed reality.
Empirical Foundation
The empirical study consists of eight semi-structured in-depth interviews, four of which were conducted with producers and four of which were conducted with consumers.
Conclusions
We conclude that there are five authenticity-inducing attributes within the consumer good of music; Creative Purity, Expectations, Understanding the Creative Process, Honesty, and Emotions. We argue that Understanding the Creative Process and Honesty are of greater importance for the perception of authenticity in music, and the possible enhancement of Creative Purity, Expectations, Honesty, and Emotions when mediated through live performances.}},
author = {{Tolstoy, Leo and Leonardsson, Nils}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Sound of Authenticity – A study of authenticity in the consumption of music}},
year = {{2013}},
}