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A Research of In-application Mobile Advertising: the in-application mobile advertising planning and decision making

Wang, Wanyi LU and Guo, Yuan LU (2014) BUSN39 20141
Department of Business Administration
Abstract
The purpose of this research is to conduct a critical study which focuses on getting deeper insights into in-application advertising, especially, to understand the details of making in-application advertising, and to develop the existing advertising model for applying to the in-application advertising specifically.
Please use this url to cite or link to this publication:
author
Wang, Wanyi LU and Guo, Yuan LU
supervisor
organization
course
BUSN39 20141
year
type
H1 - Master's Degree (One Year)
subject
keywords
In-application Advertising, Mobile Advertising, Advertising Planning Process
language
English
id
4668246
date added to LUP
2014-10-24 13:43:06
date last changed
2014-10-24 13:43:06
@misc{4668246,
  abstract     = {{The purpose of this research is to conduct a critical study which focuses on getting deeper insights into in-application advertising, especially, to understand the details of making in-application advertising, and to develop the existing advertising model for applying to the in-application advertising specifically.}},
  author       = {{Wang, Wanyi and Guo, Yuan}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{A Research of In-application Mobile Advertising: the in-application mobile advertising planning and decision making}},
  year         = {{2014}},
}