Constructing “The new woman” in the blogosphere - A gender study of Swedish lifestyle blogs
(2015) BUSN39 20151Department of Business Administration
- Abstract
- The thesis serves to understand how women create gender identities and constructions of the world within the Swedish blogosphere. The research is based on a Qualitative Critical Multimodal Discourse Analysis of the language and imagery used in the Swedish blogosphere.The study of the Swedish blogosphere reveals how “The new woman” is internally conflicted due to old gender stereotypes and her pursuit for independence. Besides, the findings uncover how bloggers promote the problematic issues of thin body ideals, sexualized objectification, consumption of alcohol, and a lack of environmental concern. Moreover, the research questions the hegemony of the market and its influence on the development of the empowered woman.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7410443
- author
- Svensson Von Schreeb, Felicia LU and Bleeker, Valerie LU
- supervisor
- organization
- course
- BUSN39 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- feminism, sociology, social media, marketing, consumer research, blog, blogosphere, Gender
- language
- English
- id
- 7410443
- date added to LUP
- 2015-06-26 16:31:29
- date last changed
- 2015-06-26 16:31:29
@misc{7410443, abstract = {{The thesis serves to understand how women create gender identities and constructions of the world within the Swedish blogosphere. The research is based on a Qualitative Critical Multimodal Discourse Analysis of the language and imagery used in the Swedish blogosphere.The study of the Swedish blogosphere reveals how “The new woman” is internally conflicted due to old gender stereotypes and her pursuit for independence. Besides, the findings uncover how bloggers promote the problematic issues of thin body ideals, sexualized objectification, consumption of alcohol, and a lack of environmental concern. Moreover, the research questions the hegemony of the market and its influence on the development of the empowered woman.}}, author = {{Svensson Von Schreeb, Felicia and Bleeker, Valerie}}, language = {{eng}}, note = {{Student Paper}}, title = {{Constructing “The new woman” in the blogosphere - A gender study of Swedish lifestyle blogs}}, year = {{2015}}, }