The Next Generation Employee Wellness Programs: Employees’ Perceptions on Corporate Wellness
(2016) BUSN49 20161Department of Business Administration
- Abstract
- This research indicates that wellness initiatives at Improve Digital started as an experiment and evolved into a managerial strategy. Employees see wellness culture within the organization as a reflection of founders and as their strategy to attract and retain employees, create a strong brand image, to motivate employees, and to restrain them. We question if corporate wellness is a managerial strategy, or if it might be just a reflection of personal desires of female founders (gender significance). Furthermore, we argue that employees are encouraged by the ‘own choice’ discourse of autonomy, which is used as a distraction of existing cultural and social control systems. Moreover, the development of a wellness culture may lead to puzzled... (More)
- This research indicates that wellness initiatives at Improve Digital started as an experiment and evolved into a managerial strategy. Employees see wellness culture within the organization as a reflection of founders and as their strategy to attract and retain employees, create a strong brand image, to motivate employees, and to restrain them. We question if corporate wellness is a managerial strategy, or if it might be just a reflection of personal desires of female founders (gender significance). Furthermore, we argue that employees are encouraged by the ‘own choice’ discourse of autonomy, which is used as a distraction of existing cultural and social control systems. Moreover, the development of a wellness culture may lead to puzzled employees. Lastly, we question if the overwhelming focus on wellness might lead to a paradoxical effect. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8876847
- author
- Geerts, Laura LU and Liepinyte, Gabriele LU
- supervisor
- organization
- course
- BUSN49 20161
- year
- 2016
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Wellness, Motivation, Choice, Social Control
- language
- English
- id
- 8876847
- date added to LUP
- 2016-06-27 15:04:25
- date last changed
- 2016-06-27 15:04:25
@misc{8876847, abstract = {{This research indicates that wellness initiatives at Improve Digital started as an experiment and evolved into a managerial strategy. Employees see wellness culture within the organization as a reflection of founders and as their strategy to attract and retain employees, create a strong brand image, to motivate employees, and to restrain them. We question if corporate wellness is a managerial strategy, or if it might be just a reflection of personal desires of female founders (gender significance). Furthermore, we argue that employees are encouraged by the ‘own choice’ discourse of autonomy, which is used as a distraction of existing cultural and social control systems. Moreover, the development of a wellness culture may lead to puzzled employees. Lastly, we question if the overwhelming focus on wellness might lead to a paradoxical effect.}}, author = {{Geerts, Laura and Liepinyte, Gabriele}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Next Generation Employee Wellness Programs: Employees’ Perceptions on Corporate Wellness}}, year = {{2016}}, }