Transparens - Framtiden för invävd reklam?
(2017) FEKH29 20171Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8921437
- author
- Mrozek, Alexander LU ; Wieslander, Klara and Söderdahl, Johan
- supervisor
- organization
- alternative title
- En kvantitativ studie på invävd reklam i podcast och dess attitydpåverkan
- course
- FEKH29 20171
- year
- 2017
- type
- M2 - Bachelor Degree
- subject
- keywords
- Native Advertising, Podcast, Persuasion Knowledge, Sponsrad Reklam, Attitydpåverkan, Manipulativeness, Non-intrusiveness
- language
- Swedish
- id
- 8921437
- date added to LUP
- 2017-07-14 15:03:30
- date last changed
- 2017-07-14 15:03:30
@misc{8921437, author = {{Mrozek, Alexander and Wieslander, Klara and Söderdahl, Johan}}, language = {{swe}}, note = {{Student Paper}}, title = {{Transparens - Framtiden för invävd reklam?}}, year = {{2017}}, }