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Transparens - Framtiden för invävd reklam?

Mrozek, Alexander LU ; Wieslander, Klara and Söderdahl, Johan (2017) FEKH29 20171
Department of Business Administration
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author
Mrozek, Alexander LU ; Wieslander, Klara and Söderdahl, Johan
supervisor
organization
alternative title
En kvantitativ studie på invävd reklam i podcast och dess attitydpåverkan
course
FEKH29 20171
year
type
M2 - Bachelor Degree
subject
keywords
Native Advertising, Podcast, Persuasion Knowledge, Sponsrad Reklam, Attitydpåverkan, Manipulativeness, Non-intrusiveness
language
Swedish
id
8921437
date added to LUP
2017-07-14 15:03:30
date last changed
2017-07-14 15:03:30
@misc{8921437,
  author       = {{Mrozek, Alexander and Wieslander, Klara and Söderdahl, Johan}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Transparens - Framtiden för invävd reklam?}},
  year         = {{2017}},
}