Publications | LUP Student Papers

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2025
Mark Resisting Authenticity: How young adults perceive authenticity in brand communication on TikTok
Van De Peppel Möller, William ^LU and Lassar Berg, Frida ^LU (2025) SKOM12 20251
Department of Strategic Communication
- Master (Two yrs)
2024
Mark In the Spotlight or Blending In: Navigating Product Placement Interaction Levels in VR Gaming
Grigaliunas, Julius ^LU and Dardeau, Elsa ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Inside the Modern Consumer's Mind: Investigating Perceived Scarcity in E-Commerce
Sjöberg, Marcus ^LU and Kokko, Alexander ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2017
Mark Transparens - Framtiden för invävd reklam?
Mrozek, Alexander ^LU ; Wieslander, Klara and Söderdahl, Johan (2017) FEKH29 20171
Department of Business Administration
- Bach. Degree

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