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Transparens - Framtiden för invävd reklam?

Mrozek, Alexander LU ; Wieslander, Klara and Söderdahl, Johan (2017) FEKH29 20171
Department of Business Administration
Please use this url to cite or link to this publication:
author
Mrozek, Alexander LU ; Wieslander, Klara and Söderdahl, Johan
supervisor
organization
alternative title
En kvantitativ studie på invävd reklam i podcast och dess attitydpåverkan
course
FEKH29 20171
year
type
M2 - Bachelor Degree
subject
keywords
Native Advertising, Podcast, Persuasion Knowledge, Sponsrad Reklam, Attitydpåverkan, Manipulativeness, Non-intrusiveness
language
Swedish
id
8921437
date added to LUP
2017-07-14 15:03:30
date last changed
2017-07-14 15:03:30
@misc{8921437,
  author       = {Mrozek, Alexander and Wieslander, Klara and Söderdahl, Johan},
  keyword      = {Native Advertising,Podcast,Persuasion Knowledge,Sponsrad Reklam,Attitydpåverkan,Manipulativeness,Non-intrusiveness},
  language     = {swe},
  note         = {Student Paper},
  title        = {Transparens - Framtiden för invävd reklam?},
  year         = {2017},
}