You Never Get a Second Chance for a First Impression
(2018) BUSN39 20181Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8948506
- author
- Isaksson, Jonas LU and Katana, Katrin LU
- supervisor
- organization
- alternative title
- A multiple-case study of the selection, acquirement, and utilisation process of initial reference customers
- course
- BUSN39 20181
- year
- 2018
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- startups, initial reference customers, initial brand trust, brand positioning
- language
- English
- id
- 8948506
- date added to LUP
- 2018-06-28 14:43:19
- date last changed
- 2018-06-28 14:43:19
@misc{8948506,
author = {{Isaksson, Jonas and Katana, Katrin}},
language = {{eng}},
note = {{Student Paper}},
title = {{You Never Get a Second Chance for a First Impression}},
year = {{2018}},
}