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Is brand heritage blocking innovation?

Larsen, Niclas Hagemann LU ; Junker, Sandra ; Bendixen, Jakob and Jong, Joshua D. (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
Please use this url to cite or link to this publication:
author
Larsen, Niclas Hagemann LU ; Junker, Sandra ; Bendixen, Jakob and Jong, Joshua D.
supervisor
organization
course
BUSN21 20182
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8963608
date added to LUP
2018-11-29 12:38:40
date last changed
2018-11-29 12:38:40
@misc{8963608,
  author       = {{Larsen, Niclas Hagemann and Junker, Sandra and Bendixen, Jakob and Jong, Joshua D.}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{Is brand heritage blocking innovation?}},
  year         = {{2018}},
}