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A study of foreign exchange student’s consumption motivations from a food tourism perspective in Shanghai, China

Köllisch, Frederic LU (2019) SMMM20 20191
Department of Service Studies
Abstract
Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. This neglect is also noticeable in the inclusion of different tourist groups and types such as educational tourists.

Utilizing a mixed-method approach including semi-structured interviews and
... (More)
Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. This neglect is also noticeable in the inclusion of different tourist groups and types such as educational tourists.

Utilizing a mixed-method approach including semi-structured interviews and
questionnaires, the aim of the research conducted is to study and report on the food consumption motivations of foreign exchange students in Shanghai. With the aid of a relevant theoretical framework based on the concepts of food tourism, motivation and information search this study investigates how the target population experiences Shanghai’s food scene.

The findings of this study indicate that foreign exchange student’s consumption
motivations are based on a hierarchy of needs and wants as well as push and pull motivations. Furthermore, there are critical factors in determining the importance of food experiences within tourists’ times in Shanghai. Finally, methods of information search are dominated by word of mouth and backed up by internet research, while an exploratory information search approach is introduced. (Less)
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author
Köllisch, Frederic LU
supervisor
organization
course
SMMM20 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
food tourism, culinary tourism, consumption, motivation, information search, china
language
English
id
8993983
date added to LUP
2020-11-20 11:07:36
date last changed
2020-11-20 11:07:36
@misc{8993983,
  abstract     = {{Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. This neglect is also noticeable in the inclusion of different tourist groups and types such as educational tourists.

Utilizing a mixed-method approach including semi-structured interviews and
questionnaires, the aim of the research conducted is to study and report on the food consumption motivations of foreign exchange students in Shanghai. With the aid of a relevant theoretical framework based on the concepts of food tourism, motivation and information search this study investigates how the target population experiences Shanghai’s food scene.

The findings of this study indicate that foreign exchange student’s consumption
motivations are based on a hierarchy of needs and wants as well as push and pull motivations. Furthermore, there are critical factors in determining the importance of food experiences within tourists’ times in Shanghai. Finally, methods of information search are dominated by word of mouth and backed up by internet research, while an exploratory information search approach is introduced.}},
  author       = {{Köllisch, Frederic}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{A study of foreign exchange student’s consumption motivations from a food tourism perspective in Shanghai, China}},
  year         = {{2019}},
}