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Boeing: What to do when your employees think you are a monkey?

Vázquez Anido, Adrián LU ; Nikolic, Suzanna and Thuy Duong, Nghiem (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
Please use this url to cite or link to this publication:
author
Vázquez Anido, Adrián LU ; Nikolic, Suzanna and Thuy Duong, Nghiem
supervisor
organization
course
BUSN35 20201
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9007781
date added to LUP
2020-04-14 16:09:47
date last changed
2020-04-14 16:09:47
@misc{9007781,
  author       = {{Vázquez Anido, Adrián and Nikolic, Suzanna and Thuy Duong, Nghiem}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Boeing: What to do when your employees think you are a monkey?}},
  year         = {{2020}},
}