The embeddedness of surveillance in a consumerist age
(2020) BUSN39 20201Department of Business Administration
- Abstract
- This thesis addresses the paradox in the marketing practice of gathering consumer insight with a subjective perspective of consumers’ worldlife, exploring the side-effects of consumer surveillance from a consumer perspective.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9022798
- author
- Dall Nimgaard Larsen, Nanna LU and Soerensen, Nanna Roedgaard LU
- supervisor
- organization
- course
- BUSN39 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Commercial Consumer Surveillance, Commodity of consumer insights, Critical Studies, Consumer Resistance, Consumer reactions
- language
- English
- id
- 9022798
- date added to LUP
- 2020-07-08 10:45:06
- date last changed
- 2020-07-08 10:45:06
@misc{9022798, abstract = {{This thesis addresses the paradox in the marketing practice of gathering consumer insight with a subjective perspective of consumers’ worldlife, exploring the side-effects of consumer surveillance from a consumer perspective.}}, author = {{Dall Nimgaard Larsen, Nanna and Soerensen, Nanna Roedgaard}}, language = {{eng}}, note = {{Student Paper}}, title = {{The embeddedness of surveillance in a consumerist age}}, year = {{2020}}, }