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Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid

Tellene, Léandre LU (2021) BUSN39 20211
Department of Business Administration
Please use this url to cite or link to this publication:
author
Tellene, Léandre LU
supervisor
organization
course
BUSN39 20211
year
type
H1 - Master's Degree (One Year)
subject
keywords
sports sponsorship, rivalry effects, oppositional loyalty, social groups, product type
language
English
id
9055480
date added to LUP
2021-06-29 14:22:28
date last changed
2021-07-01 03:39:59
@misc{9055480,
  author       = {{Tellene, Léandre}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid}},
  year         = {{2021}},
}