Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid
(2021) BUSN39 20211Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9055480
- author
- Tellene, Léandre LU
- supervisor
-
- Burak Tunca LU
- organization
- course
- BUSN39 20211
- year
- 2021
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- sports sponsorship, rivalry effects, oppositional loyalty, social groups, product type
- language
- English
- id
- 9055480
- date added to LUP
- 2021-06-29 14:22:28
- date last changed
- 2021-07-01 03:39:59
@misc{9055480, author = {{Tellene, Léandre}}, language = {{eng}}, note = {{Student Paper}}, title = {{Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid}}, year = {{2021}}, }