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GREEN AND ETHICAL – DO B2B CLIENTS ALSO CARE?

Wang, Linyue LU and von Lode, Lydia LU (2021) BUSN39 20211
Department of Business Administration
Abstract
The purpose of this study is to examine the relationship between CSR initiatives and corporate financial performance among B2B companies in the Swedish market, in an attempt to provide insights into the CSR strategy of B2B companies. This thesis adopted a deductive research approach where hypotheses are proposed based on a broad review of previous theories, then a quantitative analysis is conducted to test the hypotheses. Empirical data of 38 Swedish B2B companies was collected to calculate return on assets and to calculate social and environmental CSR index separately through content analysis. The correlation among the variables is analysed through Pearson Correlation Analysis. Despite the fact that many previous studies show that CSR... (More)
The purpose of this study is to examine the relationship between CSR initiatives and corporate financial performance among B2B companies in the Swedish market, in an attempt to provide insights into the CSR strategy of B2B companies. This thesis adopted a deductive research approach where hypotheses are proposed based on a broad review of previous theories, then a quantitative analysis is conducted to test the hypotheses. Empirical data of 38 Swedish B2B companies was collected to calculate return on assets and to calculate social and environmental CSR index separately through content analysis. The correlation among the variables is analysed through Pearson Correlation Analysis. Despite the fact that many previous studies show that CSR positively affects financial results of B2B firms, our research, however, fail to observe a significant correlation between corporate financial performance and CSR performance–in terms of neither social nor environmental perspective. Various possible factors and interpretations are presented to explain our findings. (Less)
Please use this url to cite or link to this publication:
author
Wang, Linyue LU and von Lode, Lydia LU
supervisor
organization
alternative title
A Quantitative Research on CSR and Corporate Financial Performance in Swedish B2B Market
course
BUSN39 20211
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate Social Responsibility, Sustainability Disclosure, Financial Performance, B2B, Swedish Market, CSR Strategy
language
English
id
9062140
date added to LUP
2021-07-29 13:12:50
date last changed
2021-08-09 12:45:51
@misc{9062140,
  abstract     = {{The purpose of this study is to examine the relationship between CSR initiatives and corporate financial performance among B2B companies in the Swedish market, in an attempt to provide insights into the CSR strategy of B2B companies. This thesis adopted a deductive research approach where hypotheses are proposed based on a broad review of previous theories, then a quantitative analysis is conducted to test the hypotheses. Empirical data of 38 Swedish B2B companies was collected to calculate return on assets and to calculate social and environmental CSR index separately through content analysis. The correlation among the variables is analysed through Pearson Correlation Analysis. Despite the fact that many previous studies show that CSR positively affects financial results of B2B firms, our research, however, fail to observe a significant correlation between corporate financial performance and CSR performance–in terms of neither social nor environmental perspective. Various possible factors and interpretations are presented to explain our findings.}},
  author       = {{Wang, Linyue and von Lode, Lydia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{GREEN AND ETHICAL – DO B2B CLIENTS ALSO CARE?}},
  year         = {{2021}},
}