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Weight Watchers: Dieting is out, Healthy is in

Lilliehorn, Sofia LU ; Krans, Lisalot Marina Ineke LU and Schönberg, Johanna LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
Please use this url to cite or link to this publication:
author
Lilliehorn, Sofia LU ; Krans, Lisalot Marina Ineke LU and Schönberg, Johanna LU
supervisor
organization
course
BUSN35 20221
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
WeightWatchers, Rebranding, Implementation Plan, Corporate Branding
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9077838
date added to LUP
2022-04-01 10:07:55
date last changed
2022-04-01 10:07:55
@misc{9077838,
  author       = {{Lilliehorn, Sofia and Krans, Lisalot Marina Ineke and Schönberg, Johanna}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Weight Watchers: Dieting is out, Healthy is in}},
  year         = {{2022}},
}