Zooming in on the future
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221Department of Business Administration
- Abstract (Swedish)
- It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. Zoom is now acting as a platform for the new types of social interactions, meetings and education. In December 2019 the platform had ten million daily users and just seven months later this number was 300 million. This exponential growth has put Zoom in the spotlight and the company has faced multiple setbacks regarding security throughout the COVID-19 pandemic.
Flash forward to February 2022, the world is slowly opening back... (More) - It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. Zoom is now acting as a platform for the new types of social interactions, meetings and education. In December 2019 the platform had ten million daily users and just seven months later this number was 300 million. This exponential growth has put Zoom in the spotlight and the company has faced multiple setbacks regarding security throughout the COVID-19 pandemic.
Flash forward to February 2022, the world is slowly opening back up and people are going back to their jobs, schools and the life that we used to know and the role of Zoom might not be as obvious. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9078140
- author
- Einarsdóttir, Iris LU ; Gunnarsdóttir, Sandra Marín LU and Kjellberg, Filippa LU
- supervisor
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Covid-19, Zoom, Digital Communication, Technology and Brand Identity
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9078140
- date added to LUP
- 2022-04-06 09:25:27
- date last changed
- 2022-04-06 09:25:27
@misc{9078140, abstract = {{It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. Zoom is now acting as a platform for the new types of social interactions, meetings and education. In December 2019 the platform had ten million daily users and just seven months later this number was 300 million. This exponential growth has put Zoom in the spotlight and the company has faced multiple setbacks regarding security throughout the COVID-19 pandemic. Flash forward to February 2022, the world is slowly opening back up and people are going back to their jobs, schools and the life that we used to know and the role of Zoom might not be as obvious.}}, author = {{Einarsdóttir, Iris and Gunnarsdóttir, Sandra Marín and Kjellberg, Filippa}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Zooming in on the future}}, year = {{2022}}, }