IS MICROSOFT TOO HIGH UP IN THE CLOUD(S)?
(2022) In In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221Department of Business Administration
- Abstract
- On the 18th of January 2022, Microsoft presented big news for one certain industry. They were about to make an acquisition, bigger than any previous ones, that would help them compete against other brands in the battle of the upcoming metaverse. The question is whether Microsoft is biting off more than one can chew or if they are actually making an investment that can support their future growth. However, an acquisition is not done without difficulties, which is the main focus for this specific case.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9078141
- author
- Nordlander, Amanda LU ; Persson, Emelie LU and Svensson, Linnea LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- In LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9078141
- date added to LUP
- 2022-04-06 09:26:15
- date last changed
- 2022-04-06 09:26:15
@misc{9078141, abstract = {{On the 18th of January 2022, Microsoft presented big news for one certain industry. They were about to make an acquisition, bigger than any previous ones, that would help them compete against other brands in the battle of the upcoming metaverse. The question is whether Microsoft is biting off more than one can chew or if they are actually making an investment that can support their future growth. However, an acquisition is not done without difficulties, which is the main focus for this specific case.}}, author = {{Nordlander, Amanda and Persson, Emelie and Svensson, Linnea}}, language = {{eng}}, note = {{Student Paper}}, series = {{In LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{IS MICROSOFT TOO HIGH UP IN THE CLOUD(S)?}}, year = {{2022}}, }