Motivations and barriers to purchasing a circular offering in the private and public sectors
(2022) BUSN39 20221Department of Business Administration
- Abstract
- Title: Motivations and barriers to purchasing a circular offering in the private and public sectors
Seminar date: 2 June 2022
Course: BUSN29 Degree Project in Global Marketing
Authors: Léna Stoz & Nadine Vogt
Supervisor: Annette Cerne
Keywords: Circular economy, circularity, circular companies, circular offerings, sustainable buying, organizational buying, public procurement, buying motivation, buying barriers.
Purpose:The purpose of this study is to qualitatively examine the motivations public and private organizations have to purchase a circular offering and the barriers they might encounter in their buying process.
Methodology: The qualitative method of a comparative case study between two European countries was applied in this... (More) - Title: Motivations and barriers to purchasing a circular offering in the private and public sectors
Seminar date: 2 June 2022
Course: BUSN29 Degree Project in Global Marketing
Authors: Léna Stoz & Nadine Vogt
Supervisor: Annette Cerne
Keywords: Circular economy, circularity, circular companies, circular offerings, sustainable buying, organizational buying, public procurement, buying motivation, buying barriers.
Purpose:The purpose of this study is to qualitatively examine the motivations public and private organizations have to purchase a circular offering and the barriers they might encounter in their buying process.
Methodology: The qualitative method of a comparative case study between two European countries was applied in this research. Semi-structured interviews were used to collect the data, which was then analyzed with the approach of qualitative content analysis.
Theory: This study is based on previous literature about organizational and sustainable buying. However, the existing literature is lacking the interrelation between these two concepts toward a circular economy. Furthermore, this study includes both the private and public sectors in organizational buying.
Empirical Data: The results of the total of seventeen conducted interviews concerned the main areas of circularity, buying processes, and collaboration with the investigated case of the company Green Furniture Concept.
Discussion: Results showed that three areas of motivation and barriers are mainly influencing the buying process of a circular offering: the motivations and barriers related to the buyer as an individual, to the offering, and to the organization. The findings were similar for the two examined countries Germany and France but different for the private and public sectors.
Implications: Theoretically, this study contributes to research in organizational and sustainable buying. Practically, the findings suggest that circular companies need to offer unique products that are more than just sustainable, and additional services to make the offering more attractive. Policymakers should implement more actual regulations on sustainability in the buying process in public and private organizations in order to lower the barriers to sustainable buying. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9083030
- author
- Stoz, Léna LU and Vogt, Nadine LU
- supervisor
- organization
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9083030
- date added to LUP
- 2022-06-29 10:45:48
- date last changed
- 2022-06-29 10:45:48
@misc{9083030,
abstract = {{Title: Motivations and barriers to purchasing a circular offering in the private and public sectors
Seminar date: 2 June 2022
Course: BUSN29 Degree Project in Global Marketing
Authors: Léna Stoz & Nadine Vogt
Supervisor: Annette Cerne
Keywords: Circular economy, circularity, circular companies, circular offerings, sustainable buying, organizational buying, public procurement, buying motivation, buying barriers.
Purpose:The purpose of this study is to qualitatively examine the motivations public and private organizations have to purchase a circular offering and the barriers they might encounter in their buying process.
Methodology: The qualitative method of a comparative case study between two European countries was applied in this research. Semi-structured interviews were used to collect the data, which was then analyzed with the approach of qualitative content analysis.
Theory: This study is based on previous literature about organizational and sustainable buying. However, the existing literature is lacking the interrelation between these two concepts toward a circular economy. Furthermore, this study includes both the private and public sectors in organizational buying.
Empirical Data: The results of the total of seventeen conducted interviews concerned the main areas of circularity, buying processes, and collaboration with the investigated case of the company Green Furniture Concept.
Discussion: Results showed that three areas of motivation and barriers are mainly influencing the buying process of a circular offering: the motivations and barriers related to the buyer as an individual, to the offering, and to the organization. The findings were similar for the two examined countries Germany and France but different for the private and public sectors.
Implications: Theoretically, this study contributes to research in organizational and sustainable buying. Practically, the findings suggest that circular companies need to offer unique products that are more than just sustainable, and additional services to make the offering more attractive. Policymakers should implement more actual regulations on sustainability in the buying process in public and private organizations in order to lower the barriers to sustainable buying.}},
author = {{Stoz, Léna and Vogt, Nadine}},
language = {{eng}},
note = {{Student Paper}},
title = {{Motivations and barriers to purchasing a circular offering in the private and public sectors}},
year = {{2022}},
}