Utforskande av externa faktorers påverkan på impulsköp
(2024) FEKH29 20232Department of Business Administration
- Abstract
- An investigation of external factors that contribute to impulse purchases in the fruit- and vegetable sections of grocery stores. Using qualitative methods, semi strutured interviews and observations, and drawing on scientific articles, this study identifies multi-price campaigns as a key driver of impulse purchases, with end cap displays also playing a role. However, no direct correlation is found between store communication actions and impulse buying. Overall, these external factors contribute to the store atmosphere, a significant factor in the shopping experience.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9147895
- author
- Mattsson, Olivia LU ; Edström, Alexandra LU and Walter, Sofia LU
- supervisor
- organization
- alternative title
- En kvalitativ studie om pris, exponering och butikskommunikation i frukt- och gröntavdelningen
- course
- FEKH29 20232
- year
- 2024
- type
- M2 - Bachelor Degree
- subject
- keywords
- impulse buying, consumer behavior, fruit- and vegetable department, atmospherics, FMCG
- language
- Swedish
- id
- 9147895
- date added to LUP
- 2024-03-11 15:25:27
- date last changed
- 2024-03-11 15:25:27
@misc{9147895, abstract = {{An investigation of external factors that contribute to impulse purchases in the fruit- and vegetable sections of grocery stores. Using qualitative methods, semi strutured interviews and observations, and drawing on scientific articles, this study identifies multi-price campaigns as a key driver of impulse purchases, with end cap displays also playing a role. However, no direct correlation is found between store communication actions and impulse buying. Overall, these external factors contribute to the store atmosphere, a significant factor in the shopping experience.}}, author = {{Mattsson, Olivia and Edström, Alexandra and Walter, Sofia}}, language = {{swe}}, note = {{Student Paper}}, title = {{Utforskande av externa faktorers påverkan på impulsköp}}, year = {{2024}}, }