Cold War In The Ice Cream Industry
(2024) BUSN35 20241Department of Business Administration
- Abstract (Swedish)
- Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. The clock is ticking and Unilever's management needs to make a decision quickly if they want to recover their position.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9150207
- author
- Hayyu, Geny Pitaloka LU ; Radilovic, Lina LU and Erdelyi, Lilla Virag LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Fighter Brand, Challenger Brand, Emerging Market, Corporate Brand Structure, Brand Competition
- language
- English
- id
- 9150207
- date added to LUP
- 2024-03-25 16:39:48
- date last changed
- 2024-03-25 16:39:48
@misc{9150207, abstract = {{Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. The clock is ticking and Unilever's management needs to make a decision quickly if they want to recover their position.}}, author = {{Hayyu, Geny Pitaloka and Radilovic, Lina and Erdelyi, Lilla Virag}}, language = {{eng}}, note = {{Student Paper}}, title = {{Cold War In The Ice Cream Industry}}, year = {{2024}}, }