'Collective creativity': A Quantitative Study of Factors Contributing to Collective creativity in the Workplace
(2024) SKOM12 20241Department of Strategic Communication
- Abstract
- The complexity that organizations face in the modern external environment calls for employees to generate novel ideas for solving problems. Despite acknowledging the importance of creativity for innovation, creativity assumes a subsidiary role in contrast to productivity in the workplace. The purpose of the study is to expand knowledge in the field of Strategic communication on factors that foster Collective creativity in the Communication industry. The study takes inspiration from the theoretical framework developed by Amabile & Pratt (2016), undertakes an empirical approach and a quantitative methodology. Six hypotheses were developed through an extensive literature review of previous research. The distribution of a digital questionnaire... (More)
- The complexity that organizations face in the modern external environment calls for employees to generate novel ideas for solving problems. Despite acknowledging the importance of creativity for innovation, creativity assumes a subsidiary role in contrast to productivity in the workplace. The purpose of the study is to expand knowledge in the field of Strategic communication on factors that foster Collective creativity in the Communication industry. The study takes inspiration from the theoretical framework developed by Amabile & Pratt (2016), undertakes an empirical approach and a quantitative methodology. Six hypotheses were developed through an extensive literature review of previous research. The distribution of a digital questionnaire was utilized to collect data from 107 respondents in the Communication industry by using a convenience sampling method. The findings support the hypotheses that the factors ‘Work self-efficacy’ and ‘Organizational encouragement’ contribute significantly to Collective creativity. The results indicate that employees’ confidence in that she/he can perform effectively across different tasks and situations, and that elements of organizational encouragement are the most momentous factors fostering Collective creativity. The implications of the study suggest that future research can test current/additional variables in a larger sample size and design a comparative study to explore the potential differences between what is needed to foster Collective creativity in different cultural contexts. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9173550
- author
- Lundblad Stene, Leo LU
- supervisor
- organization
- course
- SKOM12 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Collective creativity, Strategic communication, Management, Workgroup, Innovation
- language
- English
- id
- 9173550
- date added to LUP
- 2024-09-05 13:59:11
- date last changed
- 2024-09-05 13:59:11
@misc{9173550,
abstract = {{The complexity that organizations face in the modern external environment calls for employees to generate novel ideas for solving problems. Despite acknowledging the importance of creativity for innovation, creativity assumes a subsidiary role in contrast to productivity in the workplace. The purpose of the study is to expand knowledge in the field of Strategic communication on factors that foster Collective creativity in the Communication industry. The study takes inspiration from the theoretical framework developed by Amabile & Pratt (2016), undertakes an empirical approach and a quantitative methodology. Six hypotheses were developed through an extensive literature review of previous research. The distribution of a digital questionnaire was utilized to collect data from 107 respondents in the Communication industry by using a convenience sampling method. The findings support the hypotheses that the factors ‘Work self-efficacy’ and ‘Organizational encouragement’ contribute significantly to Collective creativity. The results indicate that employees’ confidence in that she/he can perform effectively across different tasks and situations, and that elements of organizational encouragement are the most momentous factors fostering Collective creativity. The implications of the study suggest that future research can test current/additional variables in a larger sample size and design a comparative study to explore the potential differences between what is needed to foster Collective creativity in different cultural contexts.}},
author = {{Lundblad Stene, Leo}},
language = {{eng}},
note = {{Student Paper}},
title = {{'Collective creativity': A Quantitative Study of Factors Contributing to Collective creativity in the Workplace}},
year = {{2024}},
}