Realistic Dreaming: Navigating Creativity in the Unknown
(2025) BUSN49 20251Department of Business Administration
- Abstract
- This thesis explores how creative professionals in a global automotive company's advanced design department navigate the creative process when designing for uncertain long-term futures. Through ten semi-structured interviews and an interpretive, qualitative approach, the study investigates how meaning is constructed and ideas are developed in contexts lacking clear problems, timelines, or evaluation criteria. The concept of "realistic dreaming" emerges as a mindset that embraces paradoxes and uncertainty to foster innovation in future-oriented design.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9199630
- author
- Christensson, Elvira LU and Sjögren, Ebba LU
- supervisor
- organization
- course
- BUSN49 20251
- year
- 2025
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Creative Processes, Advanced Design, Future-Oriented Innovation, Creativity in Uncertainty, Creativity, Idea Evaluation
- language
- English
- id
- 9199630
- date added to LUP
- 2025-06-23 09:42:56
- date last changed
- 2025-06-23 09:42:56
@misc{9199630,
abstract = {{This thesis explores how creative professionals in a global automotive company's advanced design department navigate the creative process when designing for uncertain long-term futures. Through ten semi-structured interviews and an interpretive, qualitative approach, the study investigates how meaning is constructed and ideas are developed in contexts lacking clear problems, timelines, or evaluation criteria. The concept of "realistic dreaming" emerges as a mindset that embraces paradoxes and uncertainty to foster innovation in future-oriented design.}},
author = {{Christensson, Elvira and Sjögren, Ebba}},
language = {{eng}},
note = {{Student Paper}},
title = {{Realistic Dreaming: Navigating Creativity in the Unknown}},
year = {{2025}},
}