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Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research

Bondesson, Niklas LU (2007) 19th Business Administration Conference (NFF), 2007
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
19th Business Administration Conference (NFF), 2007
conference location
Bergen, Norway
conference dates
2007-08-09 - 2007-08-11
language
English
LU publication?
yes
id
acf48832-4b38-4b4c-a78f-02e60f896407 (old id 1386431)
date added to LUP
2016-04-04 13:18:31
date last changed
2018-11-21 21:13:07
@misc{acf48832-4b38-4b4c-a78f-02e60f896407,
  author       = {{Bondesson, Niklas}},
  language     = {{eng}},
  title        = {{Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research}},
  year         = {{2007}},
}