Hyperlocal journalism and PR : Diversity in roles and interactions
(2018) In Observatorio 12(4). p.87-106- Abstract
Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as... (More)
Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as an important part of the local community. They provide a forum for debate and information for citizens, local governments and organizations. Their service also includes a channel for local events relevant for the community. The interactions with the local governments vary, as well as the hyperlocal entrepreneurs’ evaluation of how the information provided by the councils can or should be handled. The relation between hyperlocal media entrepreneurs and local governments is a complex process, including both interrelated and contradictory goals.
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- author
- Stúr, Elisabeth ; Jangdal, Lottie and Nilsson, Asta Cepaite LU
- organization
- publishing date
- 2018
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Community, Hyperlocal news, Local governments, Media entrepreneurs, PR
- in
- Observatorio
- volume
- 12
- issue
- 4
- pages
- 20 pages
- publisher
- OberCom - Observatorio da Comunicacao
- external identifiers
-
- scopus:85058045532
- ISSN
- 1646-5954
- DOI
- 10.15847/obsOBS12420181405
- language
- English
- LU publication?
- yes
- additional info
- Republished in Observatorio Vol 13, No 1 (2019) DOI: 10.15847/obsOBS13120191278 Scopus: 85064337295
- id
- 145b3366-75a4-4a5c-8552-61f2d3b7a44c
- date added to LUP
- 2018-12-21 13:53:33
- date last changed
- 2022-01-31 08:05:31
@article{145b3366-75a4-4a5c-8552-61f2d3b7a44c,
abstract = {{<p>Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as an important part of the local community. They provide a forum for debate and information for citizens, local governments and organizations. Their service also includes a channel for local events relevant for the community. The interactions with the local governments vary, as well as the hyperlocal entrepreneurs’ evaluation of how the information provided by the councils can or should be handled. The relation between hyperlocal media entrepreneurs and local governments is a complex process, including both interrelated and contradictory goals.</p>}},
author = {{Stúr, Elisabeth and Jangdal, Lottie and Nilsson, Asta Cepaite}},
issn = {{1646-5954}},
keywords = {{Community; Hyperlocal news; Local governments; Media entrepreneurs; PR}},
language = {{eng}},
number = {{4}},
pages = {{87--106}},
publisher = {{OberCom - Observatorio da Comunicacao}},
series = {{Observatorio}},
title = {{Hyperlocal journalism and PR : Diversity in roles and interactions}},
url = {{http://dx.doi.org/10.15847/obsOBS12420181405}},
doi = {{10.15847/obsOBS12420181405}},
volume = {{12}},
year = {{2018}},
}