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The Brand I Call Home? Employee–Brand Appropriation at IKEA

Tarnovskaya, Veronika LU (2011)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
employee branding, psychological contract, employer branding
host publication
Branded Lives: The Production and Consumption of Identity at Work
publisher
Edward Elgar Publishing
external identifiers
  • scopus:84881955233
ISBN
978 1 84980 092 1
DOI
10.4337/9780857938145.00014
language
English
LU publication?
yes
id
41bbba74-517f-4844-a914-1f69d4637e55 (old id 1747366)
date added to LUP
2016-04-04 12:00:32
date last changed
2022-03-23 18:31:32
@inbook{41bbba74-517f-4844-a914-1f69d4637e55,
  author       = {{Tarnovskaya, Veronika}},
  booktitle    = {{Branded Lives: The Production and Consumption of Identity at Work}},
  isbn         = {{978 1 84980 092 1}},
  keywords     = {{employee branding; psychological contract; employer branding}},
  language     = {{eng}},
  publisher    = {{Edward Elgar Publishing}},
  title        = {{The Brand I Call Home? Employee–Brand Appropriation at IKEA}},
  url          = {{http://dx.doi.org/10.4337/9780857938145.00014}},
  doi          = {{10.4337/9780857938145.00014}},
  year         = {{2011}},
}