Ethnography in the Marketplace
(2009) In Culture Unbound. Journal of Current Cultural Research 2009(1). p.31-49- Abstract
- What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.
In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1775086
- author
- Ehn, Billy and Löfgren, Orvar LU
- organization
- publishing date
- 2009
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- applied research, cultural analysis, ethnography, consumer studies, academic identity
- in
- Culture Unbound. Journal of Current Cultural Research
- volume
- 2009
- issue
- 1
- pages
- 31 - 49
- publisher
- Linköping University Electronic Press
- ISSN
- 2000-1525
- DOI
- 10.3384/cu.2000.1525.091431
- language
- English
- LU publication?
- yes
- id
- 07ef35c6-f225-4e78-88df-eba877aafad3 (old id 1775086)
- date added to LUP
- 2016-04-01 14:02:48
- date last changed
- 2018-11-21 20:22:32
@article{07ef35c6-f225-4e78-88df-eba877aafad3, abstract = {{What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.<br/><br> <br/><br> In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?}}, author = {{Ehn, Billy and Löfgren, Orvar}}, issn = {{2000-1525}}, keywords = {{applied research; cultural analysis; ethnography; consumer studies; academic identity}}, language = {{eng}}, number = {{1}}, pages = {{31--49}}, publisher = {{Linköping University Electronic Press}}, series = {{Culture Unbound. Journal of Current Cultural Research}}, title = {{Ethnography in the Marketplace}}, url = {{http://dx.doi.org/10.3384/cu.2000.1525.091431}}, doi = {{10.3384/cu.2000.1525.091431}}, volume = {{2009}}, year = {{2009}}, }