Digital strategies for two-sided markets : A case study of shopping malls
(2018) In Decision Support Systems 108. p.34-44- Abstract
- Digitalization is fundamentally changing the retailing ecosystem for shopping malls as digital and analogue elements get increasingly intertwined. We conceptualize shopping malls as two-sided markets whose primary function is connecting shoppers and retailers. By means of an interpretative case study, the article then presents an omnichannel strategy typology for how shopping malls can meet the evolving digitalization challenge. We identify three generic strategies labeled digital awaiter, digital data gatherer, and digital embracer. The paper provides implications for research in omnichannel strategies, digitalization, and two-sided markets by explicating different strategies that involve physical and digital resources, and different... (More)
- Digitalization is fundamentally changing the retailing ecosystem for shopping malls as digital and analogue elements get increasingly intertwined. We conceptualize shopping malls as two-sided markets whose primary function is connecting shoppers and retailers. By means of an interpretative case study, the article then presents an omnichannel strategy typology for how shopping malls can meet the evolving digitalization challenge. We identify three generic strategies labeled digital awaiter, digital data gatherer, and digital embracer. The paper provides implications for research in omnichannel strategies, digitalization, and two-sided markets by explicating different strategies that involve physical and digital resources, and different ecosystem agents, i.e., retailers and shoppers. It also provides insights for other organizations beyond retailing and which operate under a two-sided market regime. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/44a280fe-fb7e-4cef-aa9f-8d3a620281c8
- author
- Frishammar, Johan ; Cenamor, Javier LU ; Cavalli-Björkman, Harald ; Hernell, Emma and Carlsson, Johan
- organization
- publishing date
- 2018-04
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- digitalization, two-sided market, omnichannel strategies, shopping mall, retailing, interpretative case study
- in
- Decision Support Systems
- volume
- 108
- pages
- 11 pages
- publisher
- Elsevier
- external identifiers
-
- scopus:85042152339
- ISSN
- 0167-9236
- DOI
- 10.1016/j.dss.2018.02.003
- language
- English
- LU publication?
- yes
- id
- 44a280fe-fb7e-4cef-aa9f-8d3a620281c8
- date added to LUP
- 2018-02-20 16:16:23
- date last changed
- 2022-04-25 05:44:09
@article{44a280fe-fb7e-4cef-aa9f-8d3a620281c8, abstract = {{Digitalization is fundamentally changing the retailing ecosystem for shopping malls as digital and analogue elements get increasingly intertwined. We conceptualize shopping malls as two-sided markets whose primary function is connecting shoppers and retailers. By means of an interpretative case study, the article then presents an omnichannel strategy typology for how shopping malls can meet the evolving digitalization challenge. We identify three generic strategies labeled digital awaiter, digital data gatherer, and digital embracer. The paper provides implications for research in omnichannel strategies, digitalization, and two-sided markets by explicating different strategies that involve physical and digital resources, and different ecosystem agents, i.e., retailers and shoppers. It also provides insights for other organizations beyond retailing and which operate under a two-sided market regime.}}, author = {{Frishammar, Johan and Cenamor, Javier and Cavalli-Björkman, Harald and Hernell, Emma and Carlsson, Johan}}, issn = {{0167-9236}}, keywords = {{digitalization; two-sided market; omnichannel strategies; shopping mall; retailing; interpretative case study}}, language = {{eng}}, pages = {{34--44}}, publisher = {{Elsevier}}, series = {{Decision Support Systems}}, title = {{Digital strategies for two-sided markets : A case study of shopping malls}}, url = {{http://dx.doi.org/10.1016/j.dss.2018.02.003}}, doi = {{10.1016/j.dss.2018.02.003}}, volume = {{108}}, year = {{2018}}, }