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From Social Hubs to Silent Shops: The Impact of Unmanned Stores on Rural Community Life

Dam, Christian LU and Rau, Johanna (2025) Academy of Marketing Conference
Abstract
This study explores how the emergence of unmanned stores impacts the sense of community in rural areas. It is set against the backdrop of increased urbanization, which threatens the survival of smaller rural communities. We study this through ethnographic inquiry into the emergence of unmanned stores. These have been introduced to counteract the depopulation of rural areas. We identify four ways in which these stores impact the social life of the villages.
Please use this url to cite or link to this publication:
author
and
publishing date
type
Contribution to conference
publication status
published
conference name
Academy of Marketing Conference
conference location
Cork, Ireland
conference dates
2025-07-07 - 2025-07-10
language
English
LU publication?
no
id
49857d00-0f4e-4282-bcef-0a7b953b61b0
date added to LUP
2025-07-15 13:44:34
date last changed
2025-08-19 13:25:24
@misc{49857d00-0f4e-4282-bcef-0a7b953b61b0,
  abstract     = {{This study explores how the emergence of unmanned stores impacts the sense of community in rural areas. It is set against the backdrop of increased urbanization, which threatens the survival of smaller rural communities. We study this through ethnographic inquiry into the emergence of unmanned stores. These have been introduced to counteract the depopulation of rural areas. We identify four ways in which these stores impact the social life of the villages.}},
  author       = {{Dam, Christian and Rau, Johanna}},
  language     = {{eng}},
  title        = {{From Social Hubs to Silent Shops: The Impact of Unmanned Stores on Rural Community Life}},
  year         = {{2025}},
}