From Social Hubs to Silent Shops: The Impact of Unmanned Stores on Rural Community Life
(2025) Academy of Marketing Conference- Abstract
- This study explores how the emergence of unmanned stores impacts the sense of community in rural areas. It is set against the backdrop of increased urbanization, which threatens the survival of smaller rural communities. We study this through ethnographic inquiry into the emergence of unmanned stores. These have been introduced to counteract the depopulation of rural areas. We identify four ways in which these stores impact the social life of the villages.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/49857d00-0f4e-4282-bcef-0a7b953b61b0
- author
- Dam, Christian LU and Rau, Johanna
- publishing date
- 2025
- type
- Contribution to conference
- publication status
- published
- conference name
- Academy of Marketing Conference
- conference location
- Cork, Ireland
- conference dates
- 2025-07-07 - 2025-07-10
- language
- English
- LU publication?
- no
- id
- 49857d00-0f4e-4282-bcef-0a7b953b61b0
- date added to LUP
- 2025-07-15 13:44:34
- date last changed
- 2025-08-19 13:25:24
@misc{49857d00-0f4e-4282-bcef-0a7b953b61b0, abstract = {{This study explores how the emergence of unmanned stores impacts the sense of community in rural areas. It is set against the backdrop of increased urbanization, which threatens the survival of smaller rural communities. We study this through ethnographic inquiry into the emergence of unmanned stores. These have been introduced to counteract the depopulation of rural areas. We identify four ways in which these stores impact the social life of the villages.}}, author = {{Dam, Christian and Rau, Johanna}}, language = {{eng}}, title = {{From Social Hubs to Silent Shops: The Impact of Unmanned Stores on Rural Community Life}}, year = {{2025}}, }