Temples and the religious economy
(2005)- Abstract
- Temples in China participate in the competition for believers and are active players in the
religious economy. The managers of the most successful new temples engage in strategic decision
making about marketing, promotion, innovation, and public activities to increase the visibility
and appeal of their temples. We illustrate with examples and data from our studies of eight new
temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late
1980s and 2004.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/536888
- author
- Lang, Graeme ; Chen, Selina and Ragvald, Lars LU
- organization
- publishing date
- 2005
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- religious economy, China, temples
- host publication
- State, Market, and Religions in Chinese Societies
- editor
- Yang, Fenggang and Tamney, Josheph B.
- publisher
- Brill
- ISBN
- 90-04-14597-4
- language
- English
- LU publication?
- yes
- id
- 7a25ef81-baef-4b8f-9478-761850570b27 (old id 536888)
- alternative location
- http://www.bepress.com/ijrr/vol1/iss1/art4
- date added to LUP
- 2016-04-04 12:24:18
- date last changed
- 2021-11-25 15:54:48
@inbook{7a25ef81-baef-4b8f-9478-761850570b27, abstract = {{Temples in China participate in the competition for believers and are active players in the <br/><br> religious economy. The managers of the most successful new temples engage in strategic decision <br/><br> making about marketing, promotion, innovation, and public activities to increase the visibility <br/><br> and appeal of their temples. We illustrate with examples and data from our studies of eight new <br/><br> temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late <br/><br> 1980s and 2004.}}, author = {{Lang, Graeme and Chen, Selina and Ragvald, Lars}}, booktitle = {{State, Market, and Religions in Chinese Societies}}, editor = {{Yang, Fenggang and Tamney, Josheph B.}}, isbn = {{90-04-14597-4}}, keywords = {{religious economy; China; temples}}, language = {{eng}}, publisher = {{Brill}}, title = {{Temples and the religious economy}}, url = {{http://www.bepress.com/ijrr/vol1/iss1/art4}}, year = {{2005}}, }