Towards visual strategic communications : an innovative interdisciplinary perspective on visual dimensions within the strategic communications field
(2018) In Journal of Communication Management 22(1). p.46-66- Abstract
- Purpose
The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis.
Design/methodology/approach
In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do... (More) - Purpose
The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis.
Design/methodology/approach
In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis in order to provide a detailed pattern of theoretical visual approaches in strategic communication research published in scientific journals in the field of strategic communication 2005-2015. A qualitative coding scheme was developed based on the classification of visual approaches in communication research by Barnhurst et al. (2004) and Martin (2011).
Findings
The findings of this study not only support previous research indicating that visual approaches in communication research are increasing; the study also points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015.
Research limitations/implications
This study summarises how visual approaches are applied in strategic communication research during 2005-2015.
Originality/value
This study can provide important knowledge about an innovative visual perspective in strategic communication research.
(Less) - Abstract (Swedish)
- The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis. Design/methodology/approach: In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis... (More)
- The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis. Design/methodology/approach: In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis in order to provide a detailed pattern of theoretical visual approaches in strategic communication research published in scientific journals in the field of strategic communication 2005-2015. A qualitative coding scheme was developed based on the classification of visual approaches in communication research by Barnhurst et al. (2004) and Martin (2011). Findings: The findings of this study not only support previous research indicating that visual approaches in communication research are increasing; the study also points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015. Research limitations/implications: This study summarises how visual approaches are applied in strategic communication research during 2005-2015. Originality/value: This study can provide important knowledge about an innovative visual perspective in strategic communication research.
(Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/7f5668ca-0483-4a42-85de-3bf09d18069d
- author
- Göransson, Karina and Fagerholm, Anna-Sara LU
- alternative title
- På väg mot Visuell strategisk kommunikaiton : ett innovativt interdisciplinärt perspektiv på visuella dimensioner inom strategisk kommunikation
- publishing date
- 2018-02-20
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Journal of Communication Management
- volume
- 22
- issue
- 1
- article number
- 22-1
- pages
- 20 pages
- publisher
- Emerald Group Publishing Limited
- external identifiers
-
- scopus:85040823939
- ISSN
- 1363-254X
- language
- English
- LU publication?
- no
- id
- 7f5668ca-0483-4a42-85de-3bf09d18069d
- alternative location
- https://www.emerald.com/insight/content/doi/10.1108/jcom-12-2016-0098/full/html
- date added to LUP
- 2024-05-30 11:46:16
- date last changed
- 2025-05-20 13:58:48
@article{7f5668ca-0483-4a42-85de-3bf09d18069d,
abstract = {{Purpose<br/>The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis.<br/><br/>Design/methodology/approach<br/>In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis in order to provide a detailed pattern of theoretical visual approaches in strategic communication research published in scientific journals in the field of strategic communication 2005-2015. A qualitative coding scheme was developed based on the classification of visual approaches in communication research by Barnhurst et al. (2004) and Martin (2011).<br/><br/>Findings<br/>The findings of this study not only support previous research indicating that visual approaches in communication research are increasing; the study also points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015.<br/><br/>Research limitations/implications<br/>This study summarises how visual approaches are applied in strategic communication research during 2005-2015.<br/><br/>Originality/value<br/>This study can provide important knowledge about an innovative visual perspective in strategic communication research.<br/>}},
author = {{Göransson, Karina and Fagerholm, Anna-Sara}},
issn = {{1363-254X}},
language = {{eng}},
month = {{02}},
number = {{1}},
pages = {{46--66}},
publisher = {{Emerald Group Publishing Limited}},
series = {{Journal of Communication Management}},
title = {{Towards visual strategic communications : an innovative interdisciplinary perspective on visual dimensions within the strategic communications field}},
url = {{https://www.emerald.com/insight/content/doi/10.1108/jcom-12-2016-0098/full/html}},
volume = {{22}},
year = {{2018}},
}