The Tetra Pak Trademark Protection Campaign : A life and death struggle
(1999) p.227-235- Abstract
- Identity viewed with a branding lense from different prospectives
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/b83c5ed2-af7d-4dfa-8b6d-baeb23cc006a
- author
- Urde, Mats LU
- organization
- publishing date
- 1999-01-01
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- identity, brand, trademark, logotype, symbols
- host publication
- Identity : Trademarks, Logotypes and Symbols - Trademarks, Logotypes and Symbols
- editor
- Holger, Lena and Holmberg, Ingalill
- pages
- 8 pages
- publisher
- Nationalmuseum
- ISBN
- 9171006591
- 9789171006592
- language
- English
- LU publication?
- yes
- id
- b83c5ed2-af7d-4dfa-8b6d-baeb23cc006a
- date added to LUP
- 2017-06-30 10:34:52
- date last changed
- 2018-11-21 21:33:08
@inbook{b83c5ed2-af7d-4dfa-8b6d-baeb23cc006a, abstract = {{Identity viewed with a branding lense from different prospectives}}, author = {{Urde, Mats}}, booktitle = {{Identity : Trademarks, Logotypes and Symbols}}, editor = {{Holger, Lena and Holmberg, Ingalill}}, isbn = {{9171006591}}, keywords = {{identity; brand; trademark; logotype; symbols}}, language = {{eng}}, month = {{01}}, pages = {{227--235}}, publisher = {{Nationalmuseum}}, title = {{The Tetra Pak Trademark Protection Campaign : A life and death struggle}}, year = {{1999}}, }