Strategic communication and value creation : A process theoretical understanding of value formation in strategic communication management
Andersson, Rickard LU
(2025)
In Public Relations Review
51(2).
- Abstract
- Demonstrating how strategic communication management creates value has long been considered a key challenge for communication departments and managers. Theorizing and explaining how strategic communication creates value and how this value can be demonstrated has, therefore, emerged as a central research concern in public relations and strategic communication. While extant literature acknowledges the importance of creating stakeholder and societal impact, researchers have primarily approached and discussed value creation from an organizational point of view, mainly focusing on explicating how strategic communication creates value for organizations. As a first step toward a broader understanding of value creation, this conceptual article... (More)
- Demonstrating how strategic communication management creates value has long been considered a key challenge for communication departments and managers. Theorizing and explaining how strategic communication creates value and how this value can be demonstrated has, therefore, emerged as a central research concern in public relations and strategic communication. While extant literature acknowledges the importance of creating stakeholder and societal impact, researchers have primarily approached and discussed value creation from an organizational point of view, mainly focusing on explicating how strategic communication creates value for organizations. As a first step toward a broader understanding of value creation, this conceptual article proposes a process theoretical understanding of the socially and culturally embedded value formation process in strategic communication management. The article introduces concepts such as value identification, conjectured value, realized value, value slippage, and value capture to the public relations and strategic communication literature. The article aims to offer a starting point for a more nuanced understanding of socially and culturally embedded value formation and to inspire knowledge-advancing research and theorizing in public relations and strategic communication. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/c1fd0537-6403-45e8-96d2-02de43f04dc3
- author
- Andersson, Rickard
LU
- organization
- publishing date
- 2025-06
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Public Relations Review
- volume
- 51
- issue
- 2
- article number
- 102559
- pages
- 9 pages
- publisher
- Elsevier
- external identifiers
-
- scopus:105000854377
- ISSN
- 0363-8111
- DOI
- 10.1016/j.pubrev.2025.102559
- project
- Värdeskapande kommunikation
- language
- English
- LU publication?
- yes
- id
- c1fd0537-6403-45e8-96d2-02de43f04dc3
- date added to LUP
- 2025-03-21 14:21:50
- date last changed
- 2025-05-10 04:02:39
@article{c1fd0537-6403-45e8-96d2-02de43f04dc3,
abstract = {{Demonstrating how strategic communication management creates value has long been considered a key challenge for communication departments and managers. Theorizing and explaining how strategic communication creates value and how this value can be demonstrated has, therefore, emerged as a central research concern in public relations and strategic communication. While extant literature acknowledges the importance of creating stakeholder and societal impact, researchers have primarily approached and discussed value creation from an organizational point of view, mainly focusing on explicating how strategic communication creates value for organizations. As a first step toward a broader understanding of value creation, this conceptual article proposes a process theoretical understanding of the socially and culturally embedded value formation process in strategic communication management. The article introduces concepts such as value identification, conjectured value, realized value, value slippage, and value capture to the public relations and strategic communication literature. The article aims to offer a starting point for a more nuanced understanding of socially and culturally embedded value formation and to inspire knowledge-advancing research and theorizing in public relations and strategic communication.}},
author = {{Andersson, Rickard}},
issn = {{0363-8111}},
language = {{eng}},
number = {{2}},
publisher = {{Elsevier}},
series = {{Public Relations Review}},
title = {{Strategic communication and value creation : A process theoretical understanding of value formation in strategic communication management}},
url = {{http://dx.doi.org/10.1016/j.pubrev.2025.102559}},
doi = {{10.1016/j.pubrev.2025.102559}},
volume = {{51}},
year = {{2025}},
}