Janina Schaumann (Former)

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2023
Mark Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
Schaumann, Janina M. ^LU and Tarnovskaya, Veronika ^LU (2023) In Industrial Marketing Management 114. p.64-79
- Contribution to journal › Article
2021
Mark Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
Schaumann, Janina ^LU (2021) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
2015
Mark Case study IV : Axis communications Building the global market for network surveillance cameras
Elg, Ulf ^LU and Schaumann, Janina ^LU (2015) p.463-469
- Chapter in Book/Report/Conference proceeding › Book chapter
2014
Mark Institutional forces and firms’ positioning in China and Brazil.
Elg, Ulf ^LU ; Pervez N., Ghauri and Schaumann, Janina ^LU (2014) 22nd Conference of the Consortium of International Marketing Research, 2014
- Contribution to conference › Paper, not in proceeding
2013
Mark Internationalization Through Social Exchange Relationships In Emerging Markets.
Elg, Ulf ^LU ; Schaumann, Janina ^LU and Ghauri, Pervez N. (2013) 39th Annual Conference of the European International Business Academy, 2013
- Contribution to conference › Paper, not in proceeding
2012
Mark Managing Political Actors Through Network Partners: Market-Driving Multinationals in Emerging Markets.
Elg, Ulf ^LU ; Schaumann, Janina ^LU and Ghauri, Pervez N (2012)
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Managing political actors through network partners: the case of market driving strategy
Elg, Ulf ^LU ; Schaumann, Janina ^LU and Ghauri, Pervez N (2012) 38th Annual Conference of the European International Business Academy, 2012
- Contribution to conference › Paper, not in proceeding