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Exploring pharmaceutical packaging innovation management: a customer-supplier relationship case study

Carli Lorenzini, Giana LU ; Mostaghel, Rana and Hellström, Daniel LU (2017) 7th Global Innovation and Knowledge Academy In Proceeding of the 7th Global Innovation Knowledge Academy (GIKA), 28-30 June, Universidade de Lisboa, Lisbon, Portugal
Abstract
Packaging innovation is a strategic and valuable tool yet underexplored in business and extended value chains. Demographic changes, as population aging, and the increase of healthcare costs pose challenges and opportunities for the pharmaceutical industry, where packaging innovation offers new opportunities to provide patients with better solutions. This study employs a multi-stakeholder perspective to understand how companies manage packaging innovation by establishing partnerships and gathering resources that may also affect their product innovation performance. This research uses a cases study methodology built on empirical data from a global drug manufacturer and a large-sized packaging manufacturer in a customer-supplier relationship.... (More)
Packaging innovation is a strategic and valuable tool yet underexplored in business and extended value chains. Demographic changes, as population aging, and the increase of healthcare costs pose challenges and opportunities for the pharmaceutical industry, where packaging innovation offers new opportunities to provide patients with better solutions. This study employs a multi-stakeholder perspective to understand how companies manage packaging innovation by establishing partnerships and gathering resources that may also affect their product innovation performance. This research uses a cases study methodology built on empirical data from a global drug manufacturer and a large-sized packaging manufacturer in a customer-supplier relationship. Five senior management executives participated in semi-structured, in-depth, face-to-face interviews. The findings present propositions to guide further research. Importantly, the study identifies stakeholders’ needs impact on trade-offs when innovating in pharmaceutical packaging, whilst the robustness of packaging is prioritized in spite of a patient-centered approach. In the customer-supplier relationship, the drug manufacturer leads packaging innovation, while the packaging manufacturer is a follower of innovation and a source of reliable expertise. Furthermore, both firms increased their innovative performance when collaborating with other partners, e.g. start-up companies, patient’s associations and academia in the development process. This research has theoretical and practical implications on the management of pharmaceutical packaging innovation. The study provides a basis for benchmark upon which subsequent research can examine packaging innovation in other contextual settings. (Less)
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Case study, Drug manufacturer, Innovation networks, Packaging innovation, Packaging supplier, Pharmaceutical industry
in
Proceeding of the 7th Global Innovation Knowledge Academy (GIKA), 28-30 June, Universidade de Lisboa, Lisbon, Portugal
publisher
Thomson Reuters
conference name
7th Global Innovation and Knowledge Academy
language
English
LU publication?
yes
id
000c54f0-439e-4a07-9260-e14f338a7650
date added to LUP
2017-04-20 13:02:22
date last changed
2018-05-29 11:22:33
@inproceedings{000c54f0-439e-4a07-9260-e14f338a7650,
  abstract     = {Packaging innovation is a strategic and valuable tool yet underexplored in business and extended value chains. Demographic changes, as population aging, and the increase of healthcare costs pose challenges and opportunities for the pharmaceutical industry, where packaging innovation offers new opportunities to provide patients with better solutions. This study employs a multi-stakeholder perspective to understand how companies manage packaging innovation by establishing partnerships and gathering resources that may also affect their product innovation performance. This research uses a cases study methodology built on empirical data from a global drug manufacturer and a large-sized packaging manufacturer in a customer-supplier relationship. Five senior management executives participated in semi-structured, in-depth, face-to-face interviews. The findings present propositions to guide further research. Importantly, the study identifies stakeholders’ needs impact on trade-offs when innovating in pharmaceutical packaging, whilst the robustness of packaging is prioritized in spite of a patient-centered approach. In the customer-supplier relationship, the drug manufacturer leads packaging innovation, while the packaging manufacturer is a follower of innovation and a source of reliable expertise. Furthermore, both firms increased their innovative performance when collaborating with other partners, e.g. start-up companies, patient’s associations and academia in the development process. This research has theoretical and practical implications on the management of pharmaceutical packaging innovation. The study provides a basis for benchmark upon which subsequent research can examine packaging innovation in other contextual settings. },
  author       = {Carli Lorenzini, Giana and Mostaghel, Rana and Hellström, Daniel},
  booktitle    = {Proceeding of the 7th Global Innovation Knowledge Academy (GIKA), 28-30 June, Universidade de Lisboa, Lisbon, Portugal},
  keyword      = {Case study,Drug manufacturer,Innovation networks,Packaging innovation,Packaging supplier,Pharmaceutical industry},
  language     = {eng},
  publisher    = {Thomson Reuters},
  title        = {Exploring pharmaceutical packaging innovation management: a customer-supplier relationship case study},
  year         = {2017},
}