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Drivers of pharmaceutical packaging innovation: a customer-supplier relationship case study

Lorenzini, Giana LU ; Mostaghel, Rana and Hellström, Daniel LU (2018) In Journal of Business Research 88. p.363-370
Abstract
This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric... (More)
This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric approach. This study offers suggestions for further research. It also provides a benchmark to help future studies examine other contexts. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Case study, Customer-supplier relationship, Innovation drivers, Innovation networks, Packaging innovation, Pharmaceutical industry
in
Journal of Business Research
volume
88
pages
363 - 370
publisher
Elsevier
external identifiers
  • scopus:85044535094
ISSN
0148-2963
DOI
10.1016/j.jbusres.2017.11.030
language
English
LU publication?
yes
id
738978c4-4df9-47be-808b-81dd5910a058
date added to LUP
2018-02-02 12:08:11
date last changed
2019-03-19 03:48:38
@article{738978c4-4df9-47be-808b-81dd5910a058,
  abstract     = {This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric approach. This study offers suggestions for further research. It also provides a benchmark to help future studies examine other contexts.},
  author       = {Lorenzini, Giana and Mostaghel, Rana and Hellström, Daniel},
  issn         = {0148-2963},
  keyword      = {Case study,Customer-supplier relationship,Innovation drivers,Innovation networks,Packaging innovation,Pharmaceutical industry},
  language     = {eng},
  pages        = {363--370},
  publisher    = {Elsevier},
  series       = {Journal of Business Research},
  title        = {Drivers of pharmaceutical packaging innovation: a customer-supplier relationship case study},
  url          = {http://dx.doi.org/10.1016/j.jbusres.2017.11.030},
  volume       = {88},
  year         = {2018},
}