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Literary Tourism and the Branding of Places: An Expanding Market in Sweden

Sjöholm, Carina LU orcid (2010) Creativity from a global perspective: An international conference on the creative industries, 2010
Abstract
I will present a study, concerning crime writer Henning Mankell, and his stories about chief inspector Kurt Wallander at the Ystad police department in southern Sweden. In a cooperation between the local Tourist Office and the film production company producing films based on the Mankell/Wallander stories, a concept has been developed where tourists are invited to follow a ”murder walk” in Ystad. During the walk they can experience the Wallander adventures, and there are also are possibilities to identify with the author – who lives in the neighborhood – and follow the creative process of the stories.

My study is ethnographic, dealing with tourism of experience, where the landscape is consumed by the tourist, often in a playful... (More)
I will present a study, concerning crime writer Henning Mankell, and his stories about chief inspector Kurt Wallander at the Ystad police department in southern Sweden. In a cooperation between the local Tourist Office and the film production company producing films based on the Mankell/Wallander stories, a concept has been developed where tourists are invited to follow a ”murder walk” in Ystad. During the walk they can experience the Wallander adventures, and there are also are possibilities to identify with the author – who lives in the neighborhood – and follow the creative process of the stories.

My study is ethnographic, dealing with tourism of experience, where the landscape is consumed by the tourist, often in a playful form, bringing out the corporeal qualities of the place. In this perspective emotion and emotionality are resources to be affirmed in a context of place marketing and a renegotiation of regional identity. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
conference name
Creativity from a global perspective: An international conference on the creative industries, 2010
conference location
Fudan University, Shanghai, China
conference dates
2010-10-18 - 2010-10-20
language
English
LU publication?
yes
id
033ae603-9be7-4585-b970-4336b24c206a (old id 1769393)
date added to LUP
2016-04-04 14:12:54
date last changed
2018-11-21 21:18:58
@misc{033ae603-9be7-4585-b970-4336b24c206a,
  abstract     = {{I will present a study, concerning crime writer Henning Mankell, and his stories about chief inspector Kurt Wallander at the Ystad police department in southern Sweden. In a cooperation between the local Tourist Office and the film production company producing films based on the Mankell/Wallander stories, a concept has been developed where tourists are invited to follow a ”murder walk” in Ystad. During the walk they can experience the Wallander adventures, and there are also are possibilities to identify with the author – who lives in the neighborhood – and follow the creative process of the stories.<br/><br>
	My study is ethnographic, dealing with tourism of experience, where the landscape is consumed by the tourist, often in a playful form, bringing out the corporeal qualities of the place. In this perspective emotion and emotionality are resources to be affirmed in a context of place marketing and a renegotiation of regional identity.}},
  author       = {{Sjöholm, Carina}},
  language     = {{eng}},
  title        = {{Literary Tourism and the Branding of Places: An Expanding Market in Sweden}},
  year         = {{2010}},
}