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Unpacking noun-noun compounds : interpreting novel and conventional food names in isolation and on food labels

Smith, Viktor; Barratt, Daniel LU and Zlatev, Jordan LU (2014) In Cognitive Linguistics 25(1). p.99-147
Abstract
In two complementary experiments we took an integrated approach to a set of tightly interwoven, yet rarely combined questions concerning the spontaneous interpretation of novel (unfamiliar) noun-noun compounds (NNCs) when encountered in isolation, and possible (re) interpretations of novel as well as conventional (familiar) NNCs when encountered in verbo-visual context. To enhance ecological validity, we mirrored our research questions in real-life concerns on the naming of commercial food products and the risk of consumers being misled by the names that producers give to them, focusing on the Danish food market and using Danish NNCs. Specifically, we addressed a highly productive type of compound food names where the modifier denotes a... (More)
In two complementary experiments we took an integrated approach to a set of tightly interwoven, yet rarely combined questions concerning the spontaneous interpretation of novel (unfamiliar) noun-noun compounds (NNCs) when encountered in isolation, and possible (re) interpretations of novel as well as conventional (familiar) NNCs when encountered in verbo-visual context. To enhance ecological validity, we mirrored our research questions in real-life concerns on the naming of commercial food products and the risk of consumers being misled by the names that producers give to them, focusing on the Danish food market and using Danish NNCs. Specifically, we addressed a highly productive type of compound food names where the modifier denotes a geographical entity and the head denotes a type of food, e. g. Hawaii pizza. Our findings contribute new evidence to central issues of (cognitive) linguistic theory concerning the relations between semantics and pragmatics, as well as system and usage, and psycholinguistic issues concerning the processing of NNCs. New insights and methodological tools are also provided for supporting future best practices in the field of food naming and labelling. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
noun-noun compounds, semantics, pragmatics, lexicalization, compound, word processing, context, verbo-visual communication, visual attention, food labelling, consumer law
in
Cognitive Linguistics
volume
25
issue
1
pages
99 - 147
publisher
Mouton de Gruyter
external identifiers
  • wos:000332037300004
  • scopus:84896775500
ISSN
1613-3641
DOI
10.1515/cog-2013-0032
language
English
LU publication?
yes
id
06a81409-9814-4c62-bd0e-da239dfa81c0 (old id 4367183)
date added to LUP
2014-04-28 14:55:55
date last changed
2017-01-01 03:09:35
@article{06a81409-9814-4c62-bd0e-da239dfa81c0,
  abstract     = {In two complementary experiments we took an integrated approach to a set of tightly interwoven, yet rarely combined questions concerning the spontaneous interpretation of novel (unfamiliar) noun-noun compounds (NNCs) when encountered in isolation, and possible (re) interpretations of novel as well as conventional (familiar) NNCs when encountered in verbo-visual context. To enhance ecological validity, we mirrored our research questions in real-life concerns on the naming of commercial food products and the risk of consumers being misled by the names that producers give to them, focusing on the Danish food market and using Danish NNCs. Specifically, we addressed a highly productive type of compound food names where the modifier denotes a geographical entity and the head denotes a type of food, e. g. Hawaii pizza. Our findings contribute new evidence to central issues of (cognitive) linguistic theory concerning the relations between semantics and pragmatics, as well as system and usage, and psycholinguistic issues concerning the processing of NNCs. New insights and methodological tools are also provided for supporting future best practices in the field of food naming and labelling.},
  author       = {Smith, Viktor and Barratt, Daniel and Zlatev, Jordan},
  issn         = {1613-3641},
  keyword      = {noun-noun compounds,semantics,pragmatics,lexicalization,compound,word processing,context,verbo-visual communication,visual attention,food labelling,consumer law},
  language     = {eng},
  number       = {1},
  pages        = {99--147},
  publisher    = {Mouton de Gruyter},
  series       = {Cognitive Linguistics},
  title        = {Unpacking noun-noun compounds : interpreting novel and conventional food names in isolation and on food labels},
  url          = {http://dx.doi.org/10.1515/cog-2013-0032},
  volume       = {25},
  year         = {2014},
}