Digital corporate communication and hostile hijacking of organizational crises
(2023) p.208-221- Abstract
- Social media and digital communication not only provide ways for organisations to engage stakeholders in new and more dialogic ways but have also opened a historically unprecedented Pandora’s box of disinformation techniques. Conventional crisis communication is well prepared to engage critical stakeholders, but its routines are ill-adapted to exploitative actors who employ deceptive or malicious tactics. This chapter draws attention to the ‘hostile hijacking’ of organisational crises by disinformation operators. Hostile hijacking occurs when ideologically motivated operators catalyze and amplify public outrage against organizations to make a point about the organisation’s country of origin or similar countries. Four potential tell-tale... (More)
- Social media and digital communication not only provide ways for organisations to engage stakeholders in new and more dialogic ways but have also opened a historically unprecedented Pandora’s box of disinformation techniques. Conventional crisis communication is well prepared to engage critical stakeholders, but its routines are ill-adapted to exploitative actors who employ deceptive or malicious tactics. This chapter draws attention to the ‘hostile hijacking’ of organisational crises by disinformation operators. Hostile hijacking occurs when ideologically motivated operators catalyze and amplify public outrage against organizations to make a point about the organisation’s country of origin or similar countries. Four potential tell-tale signs of a crises hijack are singled out: contribution to common disinformation narratives, logical incoherence and link by association, victimisation and mask-slipping, and conspiracy logic. The patterns are discussed and a roadmap for future directions is provided. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/0c1dafe5-40b2-42fa-95c4-ccaccae72584
- author
- Johansson, Sofia ; Nothhaft, Howard LU and Fjällhed, Alicia LU
- organization
- publishing date
- 2023-05-18
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- conspiracy theory, crisis communication, disinformation, hostile narratives, hostile hijacking, risk awareness
- host publication
- Handbook on Digital Corporate Communication
- editor
- Louma-aho, Vilma and Badham, Mark
- pages
- 14 pages
- publisher
- Edward Elgar Publishing
- external identifiers
-
- scopus:85176425693
- ISBN
- 978 1 80220 195 6
- 978 1 80220 196 3
- DOI
- 10.4337/9781802201963.00025
- language
- English
- LU publication?
- yes
- id
- 0c1dafe5-40b2-42fa-95c4-ccaccae72584
- date added to LUP
- 2023-06-05 14:48:40
- date last changed
- 2024-04-30 06:17:22
@inbook{0c1dafe5-40b2-42fa-95c4-ccaccae72584, abstract = {{Social media and digital communication not only provide ways for organisations to engage stakeholders in new and more dialogic ways but have also opened a historically unprecedented Pandora’s box of disinformation techniques. Conventional crisis communication is well prepared to engage critical stakeholders, but its routines are ill-adapted to exploitative actors who employ deceptive or malicious tactics. This chapter draws attention to the ‘hostile hijacking’ of organisational crises by disinformation operators. Hostile hijacking occurs when ideologically motivated operators catalyze and amplify public outrage against organizations to make a point about the organisation’s country of origin or similar countries. Four potential tell-tale signs of a crises hijack are singled out: contribution to common disinformation narratives, logical incoherence and link by association, victimisation and mask-slipping, and conspiracy logic. The patterns are discussed and a roadmap for future directions is provided.}}, author = {{Johansson, Sofia and Nothhaft, Howard and Fjällhed, Alicia}}, booktitle = {{Handbook on Digital Corporate Communication}}, editor = {{Louma-aho, Vilma and Badham, Mark}}, isbn = {{978 1 80220 195 6}}, keywords = {{conspiracy theory; crisis communication; disinformation; hostile narratives; hostile hijacking; risk awareness}}, language = {{eng}}, month = {{05}}, pages = {{208--221}}, publisher = {{Edward Elgar Publishing}}, title = {{Digital corporate communication and hostile hijacking of organizational crises}}, url = {{http://dx.doi.org/10.4337/9781802201963.00025}}, doi = {{10.4337/9781802201963.00025}}, year = {{2023}}, }