Corporate Fashion and Circular Economy – How to Manage Ethical Challenges in Marketing of B2B Textiles
Sönnichsen, Sönnich Dahl LU
(2023)
In International Business and Management
37.
p.33-57
- Abstract
- This chapter highlights how implementing circular economy principles can help companies working with sustainability to move from a reductionist and waste management approach to marketing competitive circular value propositions that intentionally design out waste (e.g. emissions and pollution) by rethinking, reinventing and redesigning the value chain. Schijvens, a Dutch family-owned corporate fashion textile company, acts as a case for exemplifying successful implementation of circular economy principles as a marketing strategy in a sector that struggles with finding solutions to the ethical challenges of producing and marketing textile fashion. The textile industry has, for many years, been accused of production that is based on... (More)
- This chapter highlights how implementing circular economy principles can help companies working with sustainability to move from a reductionist and waste management approach to marketing competitive circular value propositions that intentionally design out waste (e.g. emissions and pollution) by rethinking, reinventing and redesigning the value chain. Schijvens, a Dutch family-owned corporate fashion textile company, acts as a case for exemplifying successful implementation of circular economy principles as a marketing strategy in a sector that struggles with finding solutions to the ethical challenges of producing and marketing textile fashion. The textile industry has, for many years, been accused of production that is based on environmentally harmful processes and conditions that are not socially fair. Circular economy principles provide a range of suggestions to address the ethical challenges occurring from covering the human needs of having clothes to wear. Yet, implementing circular economy principles is not a panacea. It is not only a question of delivering a technological quick fix but also a question of managing the new processes and human mindset guiding the actions in the value chain. This chapter, therefore, outlines reasons for a different perspective on the traditional linear value chain and related implications managers face when undertaking a journey from sustainability based on a reductionist approach to a closed-loop approach. It is argued that implementing circular economy principles by pro-actively managing the value chain processes based on eco-centric dynamic capabilities can provide even more radical changes than the incremental reductionist approach often associated with being a green sustainable company. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/0da79706-50af-41f0-931b-07afe62ba597
- author
- Sönnichsen, Sönnich Dahl
LU
- organization
- publishing date
- 2023-10-02
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Circular Economy, Corporate fashion, Ethical challenges, Marketing management, Sustainability, Circular value chain
- categories
- Popular Science
- host publication
- Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
- series title
- International Business and Management
- editor
- N. Ghauri, Pervez ; Elg, Ulf and Melén Hånell, Sara
- volume
- 37
- pages
- 24 pages
- publisher
- Emerald Group Publishing Limited
- ISSN
- 1876-066X
- ISBN
- 978-1-80455-252-0
- 978-1-80455-249-0
- DOI
- 10.1108/S1876-066X20230000037003
- language
- English
- LU publication?
- yes
- id
- 0da79706-50af-41f0-931b-07afe62ba597
- date added to LUP
- 2023-10-20 10:59:26
- date last changed
- 2023-10-20 16:07:41
@inbook{0da79706-50af-41f0-931b-07afe62ba597,
abstract = {{This chapter highlights how implementing circular economy principles can help companies working with sustainability to move from a reductionist and waste management approach to marketing competitive circular value propositions that intentionally design out waste (e.g. emissions and pollution) by rethinking, reinventing and redesigning the value chain. Schijvens, a Dutch family-owned corporate fashion textile company, acts as a case for exemplifying successful implementation of circular economy principles as a marketing strategy in a sector that struggles with finding solutions to the ethical challenges of producing and marketing textile fashion. The textile industry has, for many years, been accused of production that is based on environmentally harmful processes and conditions that are not socially fair. Circular economy principles provide a range of suggestions to address the ethical challenges occurring from covering the human needs of having clothes to wear. Yet, implementing circular economy principles is not a panacea. It is not only a question of delivering a technological quick fix but also a question of managing the new processes and human mindset guiding the actions in the value chain. This chapter, therefore, outlines reasons for a different perspective on the traditional linear value chain and related implications managers face when undertaking a journey from sustainability based on a reductionist approach to a closed-loop approach. It is argued that implementing circular economy principles by pro-actively managing the value chain processes based on eco-centric dynamic capabilities can provide even more radical changes than the incremental reductionist approach often associated with being a green sustainable company.}},
author = {{Sönnichsen, Sönnich Dahl}},
booktitle = {{Creating a Sustainable Competitive Position: Ethical Challenges for International Firms}},
editor = {{N. Ghauri, Pervez and Elg, Ulf and Melén Hånell, Sara}},
isbn = {{978-1-80455-252-0}},
issn = {{1876-066X}},
keywords = {{Circular Economy; Corporate fashion; Ethical challenges; Marketing management; Sustainability; Circular value chain}},
language = {{eng}},
month = {{10}},
pages = {{33--57}},
publisher = {{Emerald Group Publishing Limited}},
series = {{International Business and Management}},
title = {{Corporate Fashion and Circular Economy – How to Manage Ethical Challenges in Marketing of B2B Textiles}},
url = {{http://dx.doi.org/10.1108/S1876-066X20230000037003}},
doi = {{10.1108/S1876-066X20230000037003}},
volume = {{37}},
year = {{2023}},
}