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Critical Studies of Marketing Work

Svensson, Peter LU (2018) p.155-171
Abstract
This chapter offers an account of classical ideas that provide material for the critical perspective that is needed in order to scrutinize the practice of marketing work. These critical classics comprise ideas from Karl Marx, the Frankfurt School's critical theory. The chapter presents the main areas of critical studies of marketing work. These are: studies of the production of the seller–buyer relation, studies of the production of marketing plans and strategies, studies of the production of market intelligence and knowledge, and studies of the production of the marketing organization. The chapter discusses some definitions and limitations of the notion of marketing work. It also presents of some of the themes addressed in contemporary... (More)
This chapter offers an account of classical ideas that provide material for the critical perspective that is needed in order to scrutinize the practice of marketing work. These critical classics comprise ideas from Karl Marx, the Frankfurt School's critical theory. The chapter presents the main areas of critical studies of marketing work. These are: studies of the production of the seller–buyer relation, studies of the production of marketing plans and strategies, studies of the production of market intelligence and knowledge, and studies of the production of the marketing organization. The chapter discusses some definitions and limitations of the notion of marketing work. It also presents of some of the themes addressed in contemporary critical research on the work of marketing, and some outlines of future avenues and challenges for the research. The chapter focuses on the outcomes of the writing and talking done by marketing workers. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
The Routledge Companion to Critical Marketing
editor
Tadajewski, Mark ; Higgins, Matthew ; Denegri-Knott, Janice and Varman, Rohit
pages
155 - 171
publisher
Routledge
ISBN
9781315630526
9781138641402
language
English
LU publication?
yes
id
0de7fd7d-3f83-4247-bedc-73c27f415c02
date added to LUP
2018-09-11 09:31:23
date last changed
2025-12-04 11:26:16
@inbook{0de7fd7d-3f83-4247-bedc-73c27f415c02,
  abstract     = {{This chapter offers an account of classical ideas that provide material for the critical perspective that is needed in order to scrutinize the practice of marketing work. These critical classics comprise ideas from Karl Marx, the Frankfurt School's critical theory. The chapter presents the main areas of critical studies of marketing work. These are: studies of the production of the seller–buyer relation, studies of the production of marketing plans and strategies, studies of the production of market intelligence and knowledge, and studies of the production of the marketing organization. The chapter discusses some definitions and limitations of the notion of marketing work. It also presents of some of the themes addressed in contemporary critical research on the work of marketing, and some outlines of future avenues and challenges for the research. The chapter focuses on the outcomes of the writing and talking done by marketing workers.}},
  author       = {{Svensson, Peter}},
  booktitle    = {{The Routledge Companion to Critical Marketing}},
  editor       = {{Tadajewski, Mark and Higgins, Matthew and Denegri-Knott, Janice and Varman, Rohit}},
  isbn         = {{9781315630526}},
  language     = {{eng}},
  pages        = {{155--171}},
  publisher    = {{Routledge}},
  title        = {{Critical Studies of Marketing Work}},
  year         = {{2018}},
}