The Contribution of Innovation to CSR and Sustainability Implementation by Firms in Emerging Markets
(2021) In Sustainability special issue.- Abstract
- The paper bridges sustainability and market-shaping literature to conceptualize and empirically explore the role of social innovation in the implementation of a proactive corporate sustainability by a MNE in the emerging market. An in-depth qualitative study of H&M’s fair living wages program in Bangladesh reveals a number of grand challenges and proactive activities on two levels: factory and industry as well as the transformative role of social innovation in orchestrating activities and engaging local stakeholders to prepare for radical change. Social innovation represents an on-going project involving multiple stakeholders, which requires a long-term commitment from MNEs.
- Abstract (Swedish)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/0e84dc60-0c0e-49af-b33e-73c8a148fb14
- organization
- publishing date
- 2021-12-29
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Corporate sustainability, market shaping, social innovation, proactive CS, emerging markets
- in
- Sustainability
- editor
- Tarnovskaya, Veronika LU ; Melén Hånell, Sara and Tolstoy, Daniel
- volume
- special issue
- publisher
- MDPI AG
- ISSN
- 2071-1050
- language
- English
- LU publication?
- yes
- id
- 0e84dc60-0c0e-49af-b33e-73c8a148fb14
- alternative location
- https://www.mdpi.com/journal/sustainability/special_issues/csr_sus
- date added to LUP
- 2021-12-30 15:06:17
- date last changed
- 2023-02-06 11:26:50
@misc{0e84dc60-0c0e-49af-b33e-73c8a148fb14,
abstract = {{The paper bridges sustainability and market-shaping literature to conceptualize and empirically explore the role of social innovation in the implementation of a proactive corporate sustainability by a MNE in the emerging market. An in-depth qualitative study of H&M’s fair living wages program in Bangladesh reveals a number of grand challenges and proactive activities on two levels: factory and industry as well as the transformative role of social innovation in orchestrating activities and engaging local stakeholders to prepare for radical change. Social innovation represents an on-going project involving multiple stakeholders, which requires a long-term commitment from MNEs.}},
editor = {{Tarnovskaya, Veronika and Melén Hånell, Sara and Tolstoy, Daniel}},
issn = {{2071-1050}},
keywords = {{Corporate sustainability, market shaping, social innovation, proactive CS, emerging markets}},
language = {{eng}},
month = {{12}},
publisher = {{MDPI AG}},
series = {{Sustainability}},
title = {{The Contribution of Innovation to CSR and Sustainability Implementation by Firms in Emerging Markets}},
url = {{https://www.mdpi.com/journal/sustainability/special_issues/csr_sus}},
volume = {{special issue}},
year = {{2021}},
}