Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
(2023) Consumer Culture Theory Conference 2023 (CCTC2023) p.1-17- Abstract
- Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/0fa8c49d-c3ee-4549-8e4a-38c3201a238f
- author
- Egan-Wyer, Carys LU and Bertilsson, Jon LU
- organization
- publishing date
- 2023-06-29
- type
- Contribution to conference
- publication status
- published
- subject
- pages
- 1 - 17
- conference name
- Consumer Culture Theory Conference 2023 (CCTC2023)
- conference location
- Lund, Sweden
- conference dates
- 2023-06-27 - 2023-06-30
- language
- English
- LU publication?
- yes
- id
- 0fa8c49d-c3ee-4549-8e4a-38c3201a238f
- date added to LUP
- 2023-07-24 10:01:32
- date last changed
- 2023-10-11 13:11:18
@misc{0fa8c49d-c3ee-4549-8e4a-38c3201a238f, abstract = {{Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.}}, author = {{Egan-Wyer, Carys and Bertilsson, Jon}}, language = {{eng}}, month = {{06}}, pages = {{1--17}}, title = {{Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice}}, url = {{https://lup.lub.lu.se/search/files/154604175/CCT2023_Saving_the_social_legitimacy_of_marketing_5_.pdf}}, year = {{2023}}, }