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Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice

Egan-Wyer, Carys LU orcid and Bertilsson, Jon LU (2023) Consumer Culture Theory Conference 2023 (CCTC2023) p.1-17
Abstract
Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to conference
publication status
published
subject
pages
1 - 17
conference name
Consumer Culture Theory Conference 2023 (CCTC2023)
conference location
Lund, Sweden
conference dates
2023-06-27 - 2023-06-30
language
English
LU publication?
yes
id
0fa8c49d-c3ee-4549-8e4a-38c3201a238f
date added to LUP
2023-07-24 10:01:32
date last changed
2023-10-11 13:11:18
@misc{0fa8c49d-c3ee-4549-8e4a-38c3201a238f,
  abstract     = {{Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.}},
  author       = {{Egan-Wyer, Carys and Bertilsson, Jon}},
  language     = {{eng}},
  month        = {{06}},
  pages        = {{1--17}},
  title        = {{Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice}},
  url          = {{https://lup.lub.lu.se/search/files/154604175/CCT2023_Saving_the_social_legitimacy_of_marketing_5_.pdf}},
  year         = {{2023}},
}