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Responses to product features: An affective neuroscience perspective

Christoforidou, Despina LU and Motte, Damien LU (2009) 2nd International Conference on Research into Design - ICORD'09 In Proceedings of the 2nd International Conference on Research into Design - ICoRD'09 p.379-386
Abstract
Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on... (More)
Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on the individual and when. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
consumer response, affective neuroscience, emotional design, theories of affect, industrial design, machine design, maskinkonstruktion
in
Proceedings of the 2nd International Conference on Research into Design - ICoRD'09
editor
Chakrabarti, Amaresh
pages
8 pages
publisher
Research Publishing Services
conference name
2nd International Conference on Research into Design - ICORD'09
ISBN
978-981-08-2277-4
language
English
LU publication?
yes
id
0d1c7b9e-cfbd-4748-9211-2c0b895fc2a3 (old id 1292635)
alternative location
http://www.designsociety.org/publication/32303/responses_to_product_features_an_affective_neuroscience_perspective
date added to LUP
2009-02-11 15:38:43
date last changed
2016-08-04 14:39:16
@inproceedings{0d1c7b9e-cfbd-4748-9211-2c0b895fc2a3,
  abstract     = {Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on the individual and when.},
  author       = {Christoforidou, Despina and Motte, Damien},
  booktitle    = {Proceedings of the 2nd International Conference on Research into Design - ICoRD'09},
  editor       = {Chakrabarti, Amaresh},
  isbn         = {978-981-08-2277-4},
  keyword      = {consumer response,affective neuroscience,emotional design,theories of affect,industrial design,machine design,maskinkonstruktion},
  language     = {eng},
  pages        = {379--386},
  publisher    = {Research Publishing Services},
  title        = {Responses to product features: An affective neuroscience perspective},
  year         = {2009},
}