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Towards a framework to identify expected and potential enterprise-wide benefits of CRM systems

Jayaganesh, Malini; Shanks, Graeme and Carlsson, Sven LU (2004)
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Proceedings of the 15th Australasian Conference on Information Systems
language
English
LU publication?
yes
id
da0f73e2-9713-433c-ba0f-21f6721cee23 (old id 1386221)
date added to LUP
2009-04-20 12:27:20
date last changed
2018-11-21 21:18:13
@inproceedings{da0f73e2-9713-433c-ba0f-21f6721cee23,
  author       = {Jayaganesh, Malini and Shanks, Graeme and Carlsson, Sven},
  language     = {eng},
  title        = {Towards a framework to identify expected and potential enterprise-wide benefits of CRM systems},
  year         = {2004},
}