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A conceptual framework for customer based brand equity in grocery categories – implications for future research

Anselmsson, Johan LU ; Johansson, Ulf LU and Bondesson, Niklas LU (2006) In The Institute of Economic Research Working Paper Series 4.
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author
; and
organization
publishing date
type
Working paper/Preprint
publication status
published
subject
in
The Institute of Economic Research Working Paper Series
volume
4
language
English
LU publication?
yes
id
81a6d46e-8e26-440d-ae9c-0ef3eb957618 (old id 1386430)
date added to LUP
2016-04-04 14:40:28
date last changed
2018-11-21 21:21:39
@misc{81a6d46e-8e26-440d-ae9c-0ef3eb957618,
  author       = {{Anselmsson, Johan and Johansson, Ulf and Bondesson, Niklas}},
  language     = {{eng}},
  note         = {{Working Paper}},
  series       = {{The Institute of Economic Research Working Paper Series}},
  title        = {{A conceptual framework for customer based brand equity in grocery categories – implications for future research}},
  volume       = {{4}},
  year         = {{2006}},
}