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A conceptual framework for customer based brand equity in grocery categories – implications for future research

Anselmsson, Johan LU ; Johansson, Ulf LU and Bondesson, Niklas LU (2006) In The Institute of Economic Research Working Paper Series 4.
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author
organization
publishing date
type
Working Paper
publication status
published
subject
in
The Institute of Economic Research Working Paper Series
volume
4
language
English
LU publication?
yes
id
81a6d46e-8e26-440d-ae9c-0ef3eb957618 (old id 1386430)
date added to LUP
2009-04-20 12:27:21
date last changed
2016-04-16 12:50:40
@misc{81a6d46e-8e26-440d-ae9c-0ef3eb957618,
  author       = {Anselmsson, Johan and Johansson, Ulf and Bondesson, Niklas},
  language     = {eng},
  note         = {Working Paper},
  series       = {The Institute of Economic Research Working Paper Series},
  title        = {A conceptual framework for customer based brand equity in grocery categories – implications for future research},
  volume       = {4},
  year         = {2006},
}