Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research
(2007) 19th Business Administration Conference (NFF), 2007
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1386431
- author
- Bondesson, Niklas LU
- organization
- publishing date
- 2007
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- 19th Business Administration Conference (NFF), 2007
- conference location
- Bergen, Norway
- conference dates
- 2007-08-09 - 2007-08-11
- language
- English
- LU publication?
- yes
- id
- acf48832-4b38-4b4c-a78f-02e60f896407 (old id 1386431)
- date added to LUP
- 2016-04-04 13:18:31
- date last changed
- 2018-11-21 21:13:07
@misc{acf48832-4b38-4b4c-a78f-02e60f896407,
author = {{Bondesson, Niklas}},
language = {{eng}},
title = {{Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research}},
year = {{2007}},
}