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Combining Values, Brands and People: IKEA as a Global Market Driving Company

Tarnovskaya, Veronika LU ; Elg, Ulf LU and Burt, Steve (2006) the ECR symposium
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
the ECR symposium
language
English
LU publication?
yes
id
46d701fd-80ee-4105-9d30-1332b4b0de43 (old id 1386660)
date added to LUP
2009-04-20 12:27:22
date last changed
2016-04-16 11:42:14
@misc{46d701fd-80ee-4105-9d30-1332b4b0de43,
  author       = {Tarnovskaya, Veronika and Elg, Ulf and Burt, Steve},
  language     = {eng},
  title        = {Combining Values, Brands and People: IKEA as a Global Market Driving Company},
  year         = {2006},
}