Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Lucky Cat: Place branding in vulnerable areas.

Cassinger, Cecilia LU and Thufvesson, Ola LU (2023) Annual Conference of the International Place Branding Association
Abstract
This art short film examines clichéd images of vulnerable urban places in Sweden by juxtaposing stereotypes of marginalization, safety, commerce, and everyday life. The research aim is to use kitsch art and playful elements to intervene in the conventional thinking of these places as problems in the margins of society.

The medium of the short film enables us to bring to life the empirical material collected during a two-year long field study in vulnerable areas. The film is made up by photographs and audio-visual recordings, which makes possible a collective multisensory experience of lived places.
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to conference
publication status
in press
subject
keywords
vulnerable urban areas, stereotyping, social sustainability, cities, suburbs
conference name
Annual Conference of the International Place Branding Association
conference location
Helsingborg, Sweden
conference dates
2023-10-18 - 2023-10-20
project
Service Studies Consumption
New forms of cooperation for the promotion of safe trade in vulnerable urban environments
language
English
LU publication?
yes
id
13bc74f7-34c4-4847-ad0b-e24054e3dd85
date added to LUP
2023-10-07 14:09:32
date last changed
2023-10-11 16:03:07
@misc{13bc74f7-34c4-4847-ad0b-e24054e3dd85,
  abstract     = {{This art short film examines clichéd images of vulnerable urban places in Sweden by juxtaposing stereotypes of marginalization, safety, commerce, and everyday life. The research aim is to use kitsch art and playful elements to intervene in the conventional thinking of these places as problems in the margins of society.<br/><br/>The medium of the short film enables us to bring to life the empirical material collected during a two-year long field study in vulnerable areas. The film is made up by photographs and audio-visual recordings, which makes possible a collective multisensory experience of lived places.<br/>}},
  author       = {{Cassinger, Cecilia and Thufvesson, Ola}},
  keywords     = {{vulnerable urban areas; stereotyping; social sustainability; cities; suburbs}},
  language     = {{eng}},
  month        = {{10}},
  title        = {{Lucky Cat: Place branding in vulnerable areas.}},
  year         = {{2023}},
}